What steps are your organization taking right now to promote ideation and deliver the next big idea?

Do you think you can’t force ideation? That true innovation is at the mercy of chance?


Did you know that Walt Disney developed the idea for Disneyland during a deliberate creative problem-solving exercise, where he was trying to find ways in which he could have more control over how guests experienced his films? Or that prolific inventor Thomas Edison, knowing that his best ideas came in his sleep, developed a method to deliberately wake himself immediately after dozing off, so that he could write down whatever ideas he had in his dazed state of mind?

Though creativity and innovation can feel very natural, they are most commonly the product of very specific situations and environments. And these environments are something you can absolutely be engineered to promote ideation in all individuals.

Innovation Consultant Duncan Wardle knows a thing or two about engineering innovation.

After spending 25 years in leadership roles at The Walt Disney Company – including time as their Head of Innovation and Creativity – he’s gone on to train over 5,000 individuals and organizations across the globe on how to create these cognitive environments where innovation thrives. Let Duncan teach you to develop a culture of creativity and empower everyone in your organization to leverage their full creative potential.

As an innovation consultant, Duncan’s main vehicle for helping businesses change the way they innovate is through his Ideation Sessions. Custom-built for each organization he works with; Ideation Sessions use Duncan’s iD8 & innov8 Design Thinking Method to help individuals and companies think differently and develop game-changing ideas that are deeply embedded in consumer insight. Once Duncan trains your team to step outside their own “River of Thinking” (i.e. their own expertise), and inspires them to use a series of Innovation Tools and Creative Behaviours to develop “Moonshot Thinking,” they’ll understand how they can strategically and repeatedly create the best environment for innovation within your business.

The result? Your business develops a massive competitive advantage.

In this time of fast-paced disruption, the companies that succeed are the ones that can reinvent themselves and anticipate the changing needs of their customer. The ones that stay ahead of the curve, creatively solve problems, promote ideation, and consistently innovate. Through Duncan Wardle’s creative consulting services, your team will be given the tools, skills, and roadmap for driving successful innovation and problem solving for years to come.

Duncan has a unique way of connecting with an audience and challenging them to approach creativity in a radically different approach. Considering that many of the people in the audience are creative people by nature and job description, that is fairly remarkable. Duncan’s insights and sense of humor keep the audience engaged from start to finish.

-Paul Noland, President & CEO International Association of Amusement Parks and Attractions

If your company is looking for ways to continuously improve, engage your employees to think differently and have fun along the way, you’ll find inspiration in Duncan’s Innovation Emporium., Not only have our teams returned from Duncan’s workshops with a newfound excitement and a belief that they have what it takes to be innovative, they’ve also generated tangible ideas that are moving into the implementation phase.

-Laurie Giammona, Senior Vice President and Chief Customer Officer - Pacific Gas and Electric Company

While Duncan spoke to a large and packed room, people were inspired and hung on his every word. Many claimed it was one of the best presentations they'd ever experienced. If you're looking for an amazing speaker who can motivate others to innovate, then look no further than Duncan Wardle."

-Michael Stelzner, Founder Social Media Examiner and Social Media Marketing World

Duncan was an inspiring part of TEDx. His knowledge and experience are matched by his enthusiasm for delighting the audience with his wit and charm. I look forward to working with Duncan again- learning & exploring, in-depth, through his design workshops!

-Cassaundra Melgar-C’de Baca, Executive Producer, TEDxLadyBirdLake

Duncan’s power comes from his engaging exercises, energetic delivery and the memorability of his tools. When a 100 year old brand starts replacing stagnant approaches with expansive language like “how might we?” or “Yes, And,” - you know the culture is beginning to shift.

-Lori Geoffrey, Director of Digital Experience Pacific Gas and Electric

Duncan has amazed all of us and our audience during his visit to Colombia. Addressing to an audience of over 1,000 people he was able to land innovation and creativity in very simple and practical steps, and in a very fun way also! It is obvious that his over 20 years of experience with outstanding results in his back has given us also proven results of his proposed methodology. As a speaker, he comes across very simple, clear but with an incredible passion that is so contagious, you don’t realize how time goes by in his presentation!


In one word I would explain Duncan’s creativity training as transformative. One day with Duncan created more than a year of conversation and fresh approaches to brainstorming throughout our agency.

-Tom Coyne, CEO of Coyne PR

Duncan Wardle's interactive presentation breathed a new life of excitement into our Driven Brands Marketing teams. Immediately following his innovation seminar, we all created desktop screensavers with little tidbits or quotes from his lessons ensuring we would be reminded every day to "find the yes" or "get out of our river of thought"... and to "share early and often". We started having breakfast meetings where we idea shared. Ultimately Duncan's teachings continue to remind us that innovation is such a vital part of jobs and we can also have a lot of fun doing it.

-Hannah Ross, Sr. Marketing Manager, Carstar

We've had the pleasure of having Duncan speak at three different events in 2017. Each time, he was the audience favorite, hands down. His presentations are work sessions designed to be fun, interactive, and fast-paced. Duncan is true wealth of creative knowledge and inspiration, and he helped our members stretch their out-of-the-box thinking.

-Mike McMahon, President & Executive Director, Path to Purchase Institute

In true Disney fashion, Duncan’s teaching methods are educational and entertaining. He has successfully introduced new ways of thinking into our company, paving the way to invigorating and enhancing our culture of continued innovation and creativity.”

-George Scammell, Director of Interior Design, Princess Cruises

Duncan’s workshop sparked our creative minds and gave us tools that will pay dividends for years to come. My team was thoroughly captivated, fully engaged, energized and inspired. Look no further than Duncan for one of the best investments you will ever make in your business.

-Lisa Cotter, Vice President of Marketing, Orlando Magic

Duncan’s Musings

Goodbye to Hollywood?

 “Life is a series of hellos and goodbyes. I'm afraid it's time for goodbye again.” -Billy Joel, “Say Goodbye to Hollywood”  I’m in Los Angeles this week, and as expected, Oscar fever is sky high. The 91st Annual Academy Awards [...]

20 February, 2019|

Contact Me

Is your organization ready to unleash
the power of your team’s creativity?

(407) 569-7050

  • Would you like to spend a full day with learning design thinking tools you can use to transform your organization?

Join me on Wednesday, April 3rd in Vancouver for my #InnovationMasterclass, where you'll learn all of the tools in my Design Thinking Toolkit to: - how to use the power of storytelling to convey ideas
- how to transfer the power of “my idea” to “our idea,” allowing you to get ideas approved & done
- how to get the creative behaviours out of people when needed
- 4 lateral thinking tools that enable moonshot thinking
- how to look in new and different places to find insights for innovation
- how to use your own intuition to solve challenges
- how to capture ideas that enable you to prototype them and take them to market
- how to access your subconscious brain on demand
- how to the most unlikely sources within your own organization, to help you innovate
- how to take subjectivity out of the idea business and how to select the idea most embedded in consumer truth and most likely to drive business results
- how to get full engagement from both the extroverts and introverts in your organization
- how to look outside their industry for innovation
- how to break your own established organizational rule to create breakthrough ideas
- how to get people to think differently just by re-expressing the challenge.

To learn more and get your tickets before they are gone click the link in my bio.
  • Had the privilege of speaking at 50th Anniversary of @WorldForum_TheHague at the Revolution of Events yesterday in Amsterdam. It was inspiring to participate in a forum with so many passionate event creators who want to break the rules and revolutionize their own industry.

We asked ourselves:
🎆 What if drones would replace fireworks?
🧠How would the industry Think Different if they were Storytellers vs Event Planners?
💻 How Might We leverage A.I. to create unique, one of a kind customized experiences at scale?

I look forward to seeing what attendees will be creating in their next events. A special thank you to Diana Weber and Michiel Middendof for inviting me to share in this special anniversary event.  #RevolutionofEvents

#Innovation #Creativity #DesignThinking #Ideation #Disrupt #MarketDisruption #TheHague #Netherlands #InnovationKeynote #InnovationSpeaker #InnovationKeynoteSpeaker #Keynote
  • Thank you to the team at @innovate_bc and the attendees at #BCTechSummit for a warm 🍁 welcome and invite to speak at your event. It was such an honour.

I encourage you to build a culture of innovation and look for big ideas that scare you. Like the butterfly in your stomach, if you haven't felt nervous or scared at work lately, it's time you go about changing that. The opposite of Bravery isn’t Cowardice... It's Conformity.

I'll be back in Vancouver on April 3 for a full day Innovation Masterclass and you're invited. To learn more visit the link in my bio.
  • ‪Looking forward to taking the stage this morning at #BCTechSummit where I’ll be sharing my predictions on the future of AI and the role core human traits like creativity and intuition will play. With @innovate_bc ‬ ‪#BCTech #Vancouver #YVR #InnovationKeynote ‬#InnovationSpeaker #AI #Keynote #KeynoteSpeaker #Innovation #
  • Today I had the opportunity to meet with the amazing team at @sanctuary_inc at @scienceworldca meeting AI robot, Nadine, 🤖 and the team that has brought her to life.
It was an honour to learn more about their business and share conversation around everything from policy and regulation, to real life application, to how our daily lives will transform in the very near future.
I believe that in the future #AI & Humans will evolve into each other, leveraging the benefits of both and forever changing the future of our species and I can’t wait to share more at my keynote tomorrow at @innovate_bc #BCTechSummit
Nadine is a perfect example of how this is happening today and how it’s time to embrace these advancements in #innovation & #technology. #BCTech #bCTechSummit
  • How to innovate like your business depends on it (Because it does)... "Not so long ago, the term “innovation” was nothing more than a corporate buzzword, right up there with “leveraging synergies.” But today, innovation is no longer just a buzzword to throw in your investor deck. With the rise of the Silicon Valley empire and the dizzying speed at which technology has progressed over the last decade, innovation has become a tangible difference maker." How does your company stack up? Read more in my recent article featured in @BCBiz. (Link in bio)

#Disrupt #Innovation #Creativity #DesignThinking #Ideation #InnovationMasterclass #InnovationSpeaker #InnovationConsultant #Vancouver #YVR #604 #BCBiz #BCBusiness #VanCity #YVR #VanCityBuzz #BritishColumbia #BCBusiness #Innovate