What steps are your organization taking right now to promote ideation and deliver the next big idea?
Do you think you can’t force ideation? That true innovation is at the mercy of chance?
Did you know that Walt Disney developed the idea for Disneyland during a deliberate creative problem-solving exercise, where he was trying to find ways in which he could have more control over how guests experienced his films? Or that prolific inventor Thomas Edison, knowing that his best ideas came in his sleep, developed a method to deliberately wake himself immediately after dozing off, so that he could write down whatever ideas he had in his dazed state of mind?
Though creativity and innovation can feel very natural, they are most commonly the product of very specific situations and environments. And these environments are something you can absolutely be engineered to promote ideation in all individuals.
Innovation Consultant Duncan Wardle knows a thing or two about engineering innovation.
After spending 25 years in leadership roles at The Walt Disney Company – including time as their Head of Innovation and Creativity – he’s gone on to train over 5,000 individuals and organizations across the globe on how to create these cognitive environments where innovation thrives. Let Duncan teach you to develop a culture of creativity and empower everyone in your organization to leverage their full creative potential.
As an innovation consultant, Duncan’s main vehicle for helping businesses change the way they innovate is through his Ideation Sessions. Custom-built for each organization he works with; Ideation Sessions use Duncan’s iD8 & innov8 Design Thinking Method to help individuals and companies think differently and develop game-changing ideas that are deeply embedded in consumer insight. Once Duncan trains your team to step outside their own “River of Thinking” (i.e. their own expertise), and inspires them to use a series of Innovation Tools and Creative Behaviours to develop “Moonshot Thinking,” they’ll understand how they can strategically and repeatedly create the best environment for innovation within your business.
The result? Your business develops a massive competitive advantage.
In this time of fast-paced disruption, the companies that succeed are the ones that can reinvent themselves and anticipate the changing needs of their customer. The ones that stay ahead of the curve, creatively solve problems, promote ideation, and consistently innovate. Through Duncan Wardle’s creative consulting services, your team will be given the tools, skills, and roadmap for driving successful innovation and problem solving for years to come.
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When I ask people where they are and what are they doing when they get their best ideas, I am invariably met with a list of common responses: showering, jogging, commuting, reading, falling asleep, gardening, etc. But in all the [...]