The iD8&innov8 Design Thinking Process is made up of 4 stages, each with a series of Innovation Tools to help people think differently.
Initiate – This stage helps companies define an opportunity, align and inspire their teams around it. Teams will learn how to develop and clearly articulate the challenges they are facing, using a series of tools that:
- Allow them to question who are the key stakeholders involved to gain as much context as possible.
- Help identify if they are working at the right level, ensuring the brief is neither too broad nor too narrow.
- Push the boundaries of the challenge by engaging both intuition and emotion, gaining rich information from the problem owner.
- Articulate the challenge in a way that clearly summarizes the brief, motivating the team and inspiring a creative approach.
Investigate – This stage is about uncovering a consumer truth that will help meet a business goal or uncover a new business category. “Investigate” is all about absorbing and clarifying what the actionable insight is. Teams will learn how to:
- Deliver insights for innovation by looking in new and unexpected places.
- Gather clues together to create a series hypotheses.
- Generate multiple “reasons why” behind the data, making creative leaps into what consumers really want and need.
- Combine the consumer truth with the “so what?” for the business.
Ideate – This stage helps companies achieve “Moonshot” thinking, by leveraging a series of Lateral Thinking tools to help get everyone out of our “River of Expertise” and dare to think big, while still being grounded in insights. Teams will:
- Ask “What If?” the rules didn’t apply, allowing them to challenge some sacred cows.
- Identify “Where Else?” the challenge has been solved and borrow back the underlying principles.
- Come up with different perspectives by asking “Who Else?” would look at this from a completely different angle.
- “Reword” the challenge to get their minds to a different place.
- Leverage a tool that engages both introverts and extroverts
- Utilize the brainpower of the most unlikely sources. For example, “Naive Experts” to get you out of your “River of Expertise”.
Activate – This stage is all about getting the ideas to market in an efficient and effective manner by identifying which idea has the most impact on the business and bringing it to life for your clients and other stakeholders. Teams will leverage tools that:
- Allow them to visually identify where their passion lies, preventing ideas from getting diluted or killed through the process.
- Help them identify the ideas that are embedded in consumer insight and that are most likely to drive the business.
- Develop a fully rounded idea by weaving in the interests of key stakeholders, which is critical for the execution.
- Find the right size for their idea, identifying its DNA.
- Stress-test the idea by challenging all built-in assumptions.