The Insights for Innovation (Investigate) workshop is all about uncovering the consumer truth that helps meet a business goal or uncover a new business category. It is all about absorbing and clarifying what the actionable insight is and developing innovative solutions to exceed the needs of your consumers.
This workshop will teach your team how to uncover insights that provide a competitive advantage by looking for consumer insights in new and different ways. Teams will also learn how to capture unique clues and how to create new areas of opportunity that are deeply embedded in consumer truth. Key takeaways include:
- How to deliver insights for innovation by looking in new and unexpected places.
- How to gather clues as a team to create a series of hypotheses and generate multiple “reasons why” behind the data, making creative leaps into what consumers really want and need.
- How to articulate the team’s findings in a way that inspires innovation, by combining the consumer truth with the “So what?” for the business.
- How to uncover insights by putting the team in the shoes of the consumer, pushing them to talk to people who have a deep understanding of the consumer and by uncovering unexpected sources of inspiration.