Duncan Wardle's Posts

Why Marketing Will Be Dead in Less Than 10 Years

Why Marketing Will Be Dead in Less Than 10 Years

Why is Mickey Mouse still alive? While I start off with the title "Why Marketing Will Be Dead In Less Than 10 Years" let's skip back to one of the worlds most iconic successes in marketing... Mickey Mouse. Sure, as a fictional character his life is much more resilient than us flesh and blood mortals. But still, how is it possible that 91 years after his introduction to the world in Walt Disney’s Steamboat Willie, that Mickey Mouse remains as popular as ever? Snoopy? He [...]

duncan2019-07-29T21:38:21+00:0017 July, 2019|Consumer Experience, Creativity, Think Different|

5 Simple Tips to Improve Creativity!

5 Simple Tips to Improve Creativity!

Simple Tips to Improve Creativity! Think back to when you were young. What was your favourite day of the year? Most of you are probably imagining your birthday, right? That special day once a year where you got extra attention, plenty of cake and ice cream, and of course, every kid’s favourite: presents! What child doesn’t love presents? But as you may recall, there’s something funny about kids and gifts. No matter if it’s a brand-new bike or the latest, greatest toy, most of us [...]

duncan2019-07-31T22:29:24+00:0016 July, 2019|Creativity, Design Thinking, Innovation, Think Different|

Man on the Moon

Man on the Moon

It was nearly 4am Monday morning when my mother woke us. Minutes earlier, I had been tucked in tight and fast asleep in our cosy English home. Now, along with my two sisters, I was being marched in my sleeping gown and plopped in front of the television. As I went to inquire about what was going on – my mother always making it a point for us to watch less TV, after all – I was stopped dead in my tracks. “Sit down, shut [...]

duncan2019-07-29T20:20:42+00:0015 July, 2019|Creativity, Design Thinking, Innovation, Think Different|

If You Can Dream It, You Can Do It: The Story of Buzz Lightyear in Space

If You Can Dream It, You Can Do It: The Story of Buzz Lightyear in Space

This week, one of the most iconic, successful film franchises of all time debuts its latest (and perhaps final) feature: Toy Story 4. I’ve written at length about the success of Pixar, and how they leverage the power of storytelling to create hit after hit, after hit. So, it should come as no surprise that I am a massive fan of the Toy Story franchise. In fact, for this Toy Story fan, the last few weeks have been a wonderful trip down memory lane. During [...]

duncan2019-07-29T17:14:02+00:0019 June, 2019|Creativity, Design Thinking, Innovation, Think Different|

The “What Happens?” Tool:

The “What Happens?” Tool:

The "What Happens Tool" - Using random stimulus to get new ideas Every day you are inundated with stimuli. Various people, places, and things of all shapes and sizes coming in and out of your life millions of times a day. More often than not, your brain filters out most pieces of stimuli as irrelevant to your immediate needs and/or the task at hand. This is evolutionary. How could you possibly focus on every little single thing that crosses your path each day? You couldn’t! [...]

duncan2019-07-16T02:07:57+00:0014 June, 2019|Creativity, Design Thinking, Innovation, Think Different|

Lessons from a Real-Life Aladdin

Lessons from a Real-Life Aladdin

More than 25 years after he first introduced us to a whole new world, Disney’s beloved Aladdin returns to screens this month, this time as a live-action feature. While one can debate the merits and challenges of remaking a classic, one thing is for certain: audiences everywhere will be flocking to theatres to fall in love with Aladdin, Jasmine, and Arabian Nights all over again. Why is Aladdin such a beloved story? Because it’s the ultimate tale of a diamond in the rough. The story [...]

duncan2019-07-29T20:30:57+00:0023 May, 2019|Creativity, Innovation, Think Different|

Creativity, Intuition, Curiosity and Imagination: The 4 Traits That Will Dominate the Workforce of the Future

Creativity, Intuition, Curiosity and Imagination: The 4 Traits That Will Dominate the Workforce of the Future

The next decade promises to be one of the most disruptive of all time. We are in the middle of a technological revolution. And it’s just getting started. The technology rivers are growing stronger and faster by the day, and within the next decade, the dam holding them back will most certainly burst. Think about all the remarkable changes we’ll see! The advancements brought on by Artificial Intelligence (A.I.) alone will be amazing. From early diagnosis of diseases to automated 3D printing of countless goods, [...]

duncan2019-07-29T21:11:24+00:0014 May, 2019|Consumer Experience, Creativity, Design Thinking, Innovation, Think Different|

What Pixar Shows Us About the Power of Storytelling

What Pixar Shows Us About the Power of Storytelling

Several weeks ago, Pixar released the first full-length trailer for Toy Story 4. Though I probably didn’t need to tell you that. Quite honestly, this trailer was impossible to miss. From major TV and online news outlets, to nearly every single social media feed, it felt like the release of this trailer was the biggest thing since…well, since Toy Story 3 came out! Why? Why are we obsessed with a franchise whose debut film came nearly 25 years ago? What has caused us to fall [...]

duncan2019-05-03T18:50:45+00:0029 April, 2019|Creativity, Design Thinking, Think Different|

Rockets, Homes & Bones: How and Why 3D Printing Will Change Everything

Rockets, Homes & Bones: How and Why 3D Printing Will Change Everything

Are we heading for another bubble? Spend any time at all on Bloomberg or CNBC, and you’ll inevitably come across the “Real Estate Experts” discussing the current state of home prices across to U.S., and how signs may be pointing towards another bubble. You know, the same one that kicked off in 2006 and triggered an absolute financial meltdown? Yes, that kind of bubble… Now, I am not here to discuss the rising home prices, or whether you should buy or sell. What I am [...]

duncan2019-07-29T20:40:55+00:0010 April, 2019|Creativity, Design Thinking, Innovation, Think Different, Uncategorized|

Focus on Purpose, Not Profit

Focus on Purpose, Not Profit

Last year, one of the world’s leading tool brands asked me to come to train their teams on innovation. While I have a robust history of teaching innovation across a variety of industries, I am the first to admit that my knowledge of tools is a bit underwhelming. With my work and travels, I’ve just never found the time to be one of those DIY-types. Wanting to understand the tool market a little bit better before I gave my talk, I decided to spend a [...]

duncan2019-04-08T13:31:55+00:0001 April, 2019|Consumer Experience, Design Thinking, Innovation|

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