What’s In A Name

What's In A Name SuperCaliFragiListicExpiAliDocious. “Even though the sound of it is something quite atrocious,” the power of this extraordinary word – and words in general – cannot be underestimated Take a minute to think about the power of words. In a world built on written and verbal communication, words are the lynchpin. Take for example: "That's one small step for man, one giant leap for mankind." I don’t have to argue too hard that Neil Armstrong’s iconic phrase was significantly more impactful than: “Watch [...]

Fireworks’ Final Kaboom!

Drones Outdo Pyrotechnics Who hasn’t stood in awe under a glittering night sky dripping with colour and pattern, and felt transported into a state of wonder and nostalgia? Fireworks resonate deeply with people around the world as they continue to draw crowds into the tens of thousands and are looked upon with both fondness and excitement by children and adults alike. It may come as a surprise, then, to learn that fireworks could be extinct in the next decade. This is a perfect example of [...]

Re-Expression & The Power Of Words

When you are trying to solve for something, simply a re-expression of your challenge with a new choice of word, or words can get you to a very different place.   SuperCaliFragiListicExpiAliDocious. “Even though the sound of it is something quite atrocious," the power of this extraordinary word --and words in general-- cannot be underestimated.   What’s in a Word? - Walt Disney was the master of Re-Expression. Unknown to many, Disneyland was built in just 364 days, opening to the public on July 17, 1955. With about [...]

Breaking the Rules

An Innovation Tool In an age of increasing disruption, companies will have to challenge many of their own rules and use innovation if they want to not only grow their business but also to survive. Companies and their employees are constrained by their own expertise and experience. Their thinking is also restricted by the organization's established rules. All too often, we hear "That’s the way we do it here!” So, what if there was an innovation tool that enabled you to break all the rules? [...]

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