Fail, Fail, and Fail Again – The Secret To Innovation

Why Failure Is the Secret to Innovation... What do fireworks and cornflakes have in common? Let me tell you; they were both invented by mistake — each a botched attempt to do something completely different. One day, the Kellogg brothers tried to make a simple pot of boiled grain. It's hard to believe that the brains behind the world's biggest cereal brand could fail at such a task. Yet, they did. They left the pot on the stove by accident, where it festered for days. [...]

2020-04-08T14:49:33+00:0003 January, 2020|Innovation|

Why Your Business MUST Adopt a “Purpose-Driven Strategy”

“The goal is to do business with people who believe what you believe.” – Simon Sinek The next decade will perhaps be the most disruptive of our lives. Artificial Intelligence will be able to think thousands of times faster than the human brain. Blockchain will make the world more transparent than ever before. And big data will enable all of us to provide individualized, custom experiences at scale. But there is one other disruptor in the marketplace that I believe will have as much impact [...]

2020-04-08T14:49:43+00:0017 December, 2019|Consumer Experience, Innovation|

How to Use the Nurturing Tool to Grow Your Ideas

If I were to approach you with two different seeds and ask you to show me which one is a weed and which one is a flower, how would you know which is which? Do you think you’d be able to tell simply by looking closely at each seed? Of course not! The only way to tell is by planting both seeds and allowing them to grow. Initially, both will break the surface with a tiny sprig of green, and likely look very much the [...]

2020-04-08T17:24:50+00:0013 November, 2019|Creativity, Design Thinking, Innovation, Think Different|

Reimagining the Conference Industry

What business conferences can learn from Comic Con “How did I come to this?” This is one of the very first lines in the 1999 cult classic film Galaxy Quest. It’s uttered by one of the movie’s main characters, Alexander Dane, an esteemed British Stage Actor who – much to his dismay – is best known for his role playing the alien Dr. Lazarus on the popular, kitschy sci-fi television show Galaxy Quest. In this scene Mr. Dane, along with the rest of his castmates, [...]

2020-04-08T14:50:38+00:0025 September, 2019|Consumer Experience, Innovation|

Why Marketing Will Be Dead in Less Than 10 Years

Why is Mickey Mouse still alive? While I start off with the title "Why Marketing Will Be Dead In Less Than 10 Years" let's skip back to one of the worlds most iconic successes in marketing... Mickey Mouse. Sure, as a fictional character his life is much more resilient than us flesh and blood mortals. But still, how is it possible that 91 years after his introduction to the world in Walt Disney’s Steamboat Willie, that Mickey Mouse remains as popular as ever? Snoopy? He [...]

2020-04-08T14:50:49+00:0017 July, 2019|Consumer Experience, Innovation, Think Different|

Man on the Moon

It was nearly 4am Monday morning when my mother woke us. Minutes earlier, I had been tucked in tight and fast asleep in our cosy English home. Now, along with my two sisters, I was being marched in my sleeping gown and plopped in front of the television. As I went to inquire about what was going on – my mother always making it a point for us to watch less TV, after all – I was stopped dead in my tracks. “Sit down, shut [...]

2020-04-08T14:51:11+00:0015 July, 2019|Innovation|

If You Can Dream It, You Can Do It: The Story of Buzz Lightyear in Space

This week, one of the most iconic, successful film franchises of all time debuts its latest (and perhaps final) feature: Toy Story 4. I’ve written at length about the success of Pixar, and how they leverage the power of storytelling to create hit after hit, after hit. So, it should come as no surprise that I am a massive fan of the Toy Story franchise. In fact, for this Toy Story fan, the last few weeks have been a wonderful trip down memory lane. During [...]

2020-04-08T14:51:18+00:0019 June, 2019|Creativity, Design Thinking, Innovation, Think Different|

The “What Happens?” Tool:

The "What Happens Tool" - Using random stimulus to get new ideas Every day you are inundated with stimuli. Various people, places, and things of all shapes and sizes coming in and out of your life millions of times a day. More often than not, your brain filters out most pieces of stimuli as irrelevant to your immediate needs and/or the task at hand. This is evolutionary. How could you possibly focus on every little single thing that crosses your path each day? You couldn’t! [...]

2019-07-16T02:07:57+00:0014 June, 2019|Creativity, Design Thinking, Innovation, Think Different|

Lessons from a Real-Life Aladdin

More than 25 years after he first introduced us to a whole new world, Disney’s beloved Aladdin returns to screens this month, this time as a live-action feature. While one can debate the merits and challenges of remaking a classic, one thing is for certain: audiences everywhere will be flocking to theatres to fall in love with Aladdin, Jasmine, and Arabian Nights all over again. Why is Aladdin such a beloved story? Because it’s the ultimate tale of a diamond in the rough. The story [...]

2019-07-29T20:30:57+00:0023 May, 2019|Creativity, Innovation, Think Different|

Creativity, Intuition, Curiosity and Imagination: The 4 Traits That Will Dominate the Workforce of the Future

The next decade promises to be one of the most disruptive of all time. We are in the middle of a technological revolution. And it’s just getting started. The technology rivers are growing stronger and faster by the day, and within the next decade, the dam holding them back will most certainly burst. Think about all the remarkable changes we’ll see! The advancements brought on by Artificial Intelligence (A.I.) alone will be amazing. From early diagnosis of diseases to automated 3D printing of countless goods, [...]

2020-04-08T14:51:32+00:0014 May, 2019|Creativity, Design Thinking, Innovation, Think Different|
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