Let’s Make Some Magic

Let’s Make Some Magic Magic, by definition, cannot be explained. It’s a sequence of events that, even when followed with a close eye, still leaves audiences mystified and mesmerized. Now, when we think of magic, we think of dark theatres, capes, and rabbits in oversized top hats. But the truth is, magic can be found nearly everywhere. Any time there is a staggering gap between what’s expected and what’s delivered – a gap so wide that it can’t be explained – you’re experiencing magic. That [...]

2019-08-09T17:46:55+00:0026 November, 2018|Consumer Experience, Creativity, Crowdsourcing, Design Thinking, Innovation, Rapid Prototyping, Re-Expression, Think Different|
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Think Different

I believe everyone is creative. But unfortunately, it’s getting harder and harder to convince people that they’re creative. No matter how hard you may try, many people believe creativity is something you’re born with – that you either have it or you don’t. Why is this important? Because the world is changing unlike it ever has before. Of course, the world is always changing. But this time, it’s different. This time the changes are coming so fast, it’s nearly impossible to keep up. And amidst [...]

2019-08-09T18:03:56+00:0017 November, 2018|Consumer Experience, Creativity, Design Thinking, Innovation, Rapid Prototyping, Re-Expression, Think Different|
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What’s In A Name

What's In A Name SuperCaliFragiListicExpiAliDocious. “Even though the sound of it is something quite atrocious,” the power of this extraordinary word – and words in general – cannot be underestimated Take a minute to think about the power of words. In a world built on written and verbal communication, words are the lynchpin. Take for example: "That's one small step for man, one giant leap for mankind." I don’t have to argue too hard that Neil Armstrong’s iconic phrase was significantly more impactful than: “Watch [...]

2019-08-09T18:25:26+00:0029 October, 2018|Consumer Experience, Creativity, Design Thinking, Innovation, Re-Expression, Think Different|
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Fireworks’ Final Kaboom!

Who hasn’t stood in awe under a glittering night sky dripping with colour and pattern, and felt transported into a state of wonder and nostalgia? Fireworks resonate deeply with people around the world as they continue to draw crowds into the tens of thousands and are looked upon with both fondness and excitement by children and adults alike. It may come as a surprise, then, to learn that fireworks could be extinct in the next decade. This is a perfect example of an industry that [...]

2019-04-08T16:29:56+00:0001 October, 2018|Consumer Experience, Creativity, Design Thinking, Innovation, Re-Expression, Think Different|
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Re-Expression & the Power of Words

SuperCaliFragiListicExpiAliDocious. “Even though the sound of it is something quite atrocious," the power of this extraordinary word --and words in general-- cannot be underestimated. When you are trying to solve for something, simply re-expressing your challenge with a new choice of word, or words can get you to a very different place. What’s in a Word? - Walt Disney was the master of Re-Expression. Unknown to many, Disneyland was built in just 364 days, opening to the public on July 17, 1955. With about a month to go, [...]

2019-04-08T17:02:35+00:0023 May, 2018|Consumer Experience, Creativity, Re-Expression, Think Different|
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