Goodbye Marketing. Welcome to the world of the Experience Economy

Artificial Intelligence will likely eliminate fifteen percent of the global jobs market in the next decade, according to an extensive study on the future of work by McKinsey and Company. You may shake your head in disbelief, but this is not an exaggeration. It may well be an understatement. We're about to face the most disruptive decade yet. Technology like blockchain will lead to more transparency, and Artificial Intelligence is getting smarter by the day. We all want to make the most of the technology [...]

7 Things You Should Never Say at Work

If you’re like most, you spend a lot of time thinking about what you say at work… Did my question make sense? Was that email worded properly? What’s the best way to pitch this new idea? It makes sense to worry about language. Words matter. And in the context of your work life, they can sometimes mean the difference between being heard, and being ignored (or worse). But what about the flip side of all this? With all the time we spend thinking about what [...]

Let’s Make Some Magic

Let’s Make Some Magic Magic, by definition, cannot be explained. It’s a sequence of events that, even when followed with a close eye, still leaves audiences mystified and mesmerized. Now, when we think of magic, we think of dark theatres, capes, and rabbits in oversized top hats. But the truth is, magic can be found nearly everywhere. Any time there is a staggering gap between what’s expected and what’s delivered – a gap so wide that it can’t be explained – you’re experiencing magic. That [...]

Think Different

I believe everyone is creative. But unfortunately, it’s getting harder and harder to convince people that they’re creative. No matter how hard you may try, many people believe creativity is something you’re born with – that you either have it or you don’t. Why is this important? Because the world is changing unlike it ever has before. Of course, the world is always changing. But this time, it’s different. This time the changes are coming so fast, it’s nearly impossible to keep up. And amidst [...]

What’s In A Name

What's In A Name SuperCaliFragiListicExpiAliDocious. “Even though the sound of it is something quite atrocious,” the power of this extraordinary word – and words in general – cannot be underestimated Take a minute to think about the power of words. In a world built on written and verbal communication, words are the lynchpin. Take for example: "That's one small step for man, one giant leap for mankind." I don’t have to argue too hard that Neil Armstrong’s iconic phrase was significantly more impactful than: “Watch [...]

Fireworks’ Final Kaboom!

Drones Outdo Pyrotechnics Who hasn’t stood in awe under a glittering night sky dripping with colour and pattern, and felt transported into a state of wonder and nostalgia? Fireworks resonate deeply with people around the world as they continue to draw crowds into the tens of thousands and are looked upon with both fondness and excitement by children and adults alike. It may come as a surprise, then, to learn that fireworks could be extinct in the next decade. This is a perfect example of [...]

Re-Expression & The Power Of Words

When you are trying to solve for something, simply a re-expression of your challenge with a new choice of word, or words can get you to a very different place.   SuperCaliFragiListicExpiAliDocious. “Even though the sound of it is something quite atrocious," the power of this extraordinary word --and words in general-- cannot be underestimated.   What’s in a Word? - Walt Disney was the master of Re-Expression. Unknown to many, Disneyland was built in just 364 days, opening to the public on July 17, 1955. With about [...]