Why Business as “Unusual” MUST Be Your New Strategy

“You may not realize it when it happens, but a kick in the teeth may be the best thing in the world for you.” -Walt Disney   Have you ever thought about the amount of force it takes to change human behaviour? While humans want to believe that we are in total control over our decisions, we are actually driven largely by habits and routines. Ones that, once set, are incredibly difficult to change. It often takes a massive outside force for us to modify [...]

2020-05-28T20:16:55+00:0028 May, 2020|Consumer Experience, Creativity, Innovation, Re-Expression, Think Different|
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From Senator To Stage – My Next Event with President Barack Obama

I'll never forget the first time we met. (Like any good Disney story, there always must be a great "Once upon a time" intro, right?) He was a young Senator at the time, and I was lucky enough to give him his first pair of custom Mickey Mouse ears. Little did I know that this interaction would be the first of many wonderful stunts that we would collaborate on. And now, again we are about to add another event to our list! President Barack Obama [...]

2020-04-08T17:41:42+00:0013 February, 2020|Creativity, Innovation, Re-Expression, Think Different|
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Let’s Make Some Magic

Let’s Make Some Magic Magic, by definition, cannot be explained. It’s a sequence of events that, even when followed with a close eye, still leaves audiences mystified and mesmerized. Now, when we think of magic, we think of dark theatres, capes, and rabbits in oversized top hats. But the truth is, magic can be found nearly everywhere. Any time there is a staggering gap between what’s expected and what’s delivered – a gap so wide that it can’t be explained – you’re experiencing magic. That [...]

2019-08-09T17:46:55+00:0026 November, 2018|Consumer Experience, Creativity, Crowdsourcing, Design Thinking, Innovation, Rapid Prototyping, Re-Expression, Think Different|
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Re-Expression & The Power Of Words

When you are trying to solve for something, simply a re-expression of your challenge with a new choice of word, or words can get you to a very different place.   SuperCaliFragiListicExpiAliDocious. “Even though the sound of it is something quite atrocious," the power of this extraordinary word --and words in general-- cannot be underestimated.   What’s in a Word? - Walt Disney was the master of Re-Expression. Unknown to many, Disneyland was built in just 364 days, opening to the public on July 17, 1955. With about [...]

2019-10-23T18:16:50+00:0023 May, 2018|Consumer Experience, Creativity, Re-Expression, Think Different|
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