What steps are your organization taking right now to promote ideation and deliver the next big idea?

Do you think you can’t force ideation? That true innovation is at the mercy of chance?


Did you know that Walt Disney developed the idea for Disneyland during a deliberate creative problem-solving exercise, where he was trying to find ways in which he could have more control over how guests experienced his films? Or that prolific inventor Thomas Edison, knowing that his best ideas came in his sleep, developed a method to deliberately wake himself immediately after dozing off, so that he could write down whatever ideas he had in his dazed state of mind?

Though creativity and innovation can feel very natural, they are most commonly the product of very specific situations and environments. And these environments are something you can absolutely be engineered to promote ideation in all individuals.

Innovation Consultant Duncan Wardle knows a thing or two about engineering innovation.

After spending 25 years in leadership roles at The Walt Disney Company – including time as their Head of Innovation and Creativity – he’s gone on to train over 5,000 individuals and organizations across the globe on how to create these cognitive environments where innovation thrives. Let Duncan teach you to develop a culture of creativity and empower everyone in your organization to leverage their full creative potential.

As an innovation consultant, Duncan’s main vehicle for helping businesses change the way they innovate is through his Ideation Sessions. Custom-built for each organization he works with; Ideation Sessions use Duncan’s iD8 & innov8 Design Thinking Method to help individuals and companies think differently and develop game-changing ideas that are deeply embedded in consumer insight. Once Duncan trains your team to step outside their own “River of Thinking” (i.e. their own expertise), and inspires them to use a series of Innovation Tools and Creative Behaviours to develop “Moonshot Thinking,” they’ll understand how they can strategically and repeatedly create the best environment for innovation within your business.

The result? Your business develops a massive competitive advantage.

In this time of fast-paced disruption, the companies that succeed are the ones that can reinvent themselves and anticipate the changing needs of their customer. The ones that stay ahead of the curve, creatively solve problems, promote ideation, and consistently innovate. Through Duncan Wardle’s creative consulting services, your team will be given the tools, skills, and roadmap for driving successful innovation and problem solving for years to come.

Duncan’s workshop sparked our creative minds and gave us tools that will pay dividends for years to come. My team was thoroughly captivated, fully engaged, energized and inspired. Look no further than Duncan for one of the best investments you will ever make in your business.

-Lisa Cotter, Vice President of Marketing, Orlando Magic

Duncan has a unique way of connecting with an audience and challenging them to approach creativity in a radically different approach. Considering that many of the people in the audience are creative people by nature and job description, that is fairly remarkable. Duncan’s insights and sense of humor keep the audience engaged from start to finish.

-Paul Noland, President & CEO International Association of Amusement Parks and Attractions

In true Disney fashion, Duncan’s teaching methods are educational and entertaining. He has successfully introduced new ways of thinking into our company, paving the way to invigorating and enhancing our culture of continued innovation and creativity.”

-George Scammell, Director of Interior Design, Princess Cruises

If your company is looking for ways to continuously improve, engage your employees to think differently and have fun along the way, you’ll find inspiration in Duncan’s Innovation Emporium., Not only have our teams returned from Duncan’s workshops with a newfound excitement and a belief that they have what it takes to be innovative, they’ve also generated tangible ideas that are moving into the implementation phase.

-Laurie Giammona, Senior Vice President and Chief Customer Officer - Pacific Gas and Electric Company

Duncan’s power comes from his engaging exercises, energetic delivery and the memorability of his tools. When a 100 year old brand starts replacing stagnant approaches with expansive language like “how might we?” or “Yes, And,” - you know the culture is beginning to shift.

-Lori Geoffrey, Director of Digital Experience Pacific Gas and Electric

Duncan Wardle's interactive presentation breathed a new life of excitement into our Driven Brands Marketing teams. Immediately following his innovation seminar, we all created desktop screensavers with little tidbits or quotes from his lessons ensuring we would be reminded every day to "find the yes" or "get out of our river of thought"... and to "share early and often". We started having breakfast meetings where we idea shared. Ultimately Duncan's teachings continue to remind us that innovation is such a vital part of jobs and we can also have a lot of fun doing it.

-Hannah Ross, Sr. Marketing Manager, Carstar

In one word I would explain Duncan’s creativity training as transformative. One day with Duncan created more than a year of conversation and fresh approaches to brainstorming throughout our agency.

-Tom Coyne, CEO of Coyne PR

While Duncan spoke to a large and packed room, people were inspired and hung on his every word. Many claimed it was one of the best presentations they'd ever experienced. If you're looking for an amazing speaker who can motivate others to innovate, then look no further than Duncan Wardle."

-Michael Stelzner, Founder Social Media Examiner and Social Media Marketing World

Duncan has amazed all of us and our audience during his visit to Colombia. Addressing to an audience of over 1,000 people he was able to land innovation and creativity in very simple and practical steps, and in a very fun way also! It is obvious that his over 20 years of experience with outstanding results in his back has given us also proven results of his proposed methodology. As a speaker, he comes across very simple, clear but with an incredible passion that is so contagious, you don’t realize how time goes by in his presentation!


We've had the pleasure of having Duncan speak at three different events in 2017. Each time, he was the audience favorite, hands down. His presentations are work sessions designed to be fun, interactive, and fast-paced. Duncan is true wealth of creative knowledge and inspiration, and he helped our members stretch their out-of-the-box thinking.

-Mike McMahon, President & Executive Director, Path to Purchase Institute

Duncan was an inspiring part of TEDx. His knowledge and experience are matched by his enthusiasm for delighting the audience with his wit and charm. I look forward to working with Duncan again- learning & exploring, in-depth, through his design workshops!

-Cassaundra Melgar-C’de Baca, Executive Producer, TEDxLadyBirdLake

Duncan’s Musings

Contact Me

Is your organization ready to unleash
the power of your team’s creativity?

(407) 569-7050

  • Truth 💣

Now if you're willing to learn new tools I'd like to invite you to one of my upcoming Masterclasses! I’m going to teach you how top brands create a culture of innovation in their organizations to help grow bigger, and faster, and be industry leaders. 🏴󠁧󠁢󠁥󠁮󠁧󠁿 London - November 1, 2019
🇺🇸 Dallas - November 13, 2019
🇺🇸 Kansas City - November 15, 2019

Link in bio at @DuncanJWardle #TimeToDisrupt
#InnovationMasterclass #Ignite #Innovate #Ideate #DesignThinking #DesignThinkingTools #Innovation #Creativity #DesignThinking #London #Dallas #KansasCity
  • "I define creativity as the ability to have an idea and Innovation as the ability to get it done. But like every other muscle, your creative brain (the right side) needs regular exercise.

Here are 5 simple tips to improve creativity you can try to exercise the creative part of your mind..." Click the link in bio to read :) #Creativity #Innovation #ImproveCreativity #DesignThinking #Ignite #Disrupt #Disruptor #ThinkDifferent #CreativeThinking
  • Lo opuesto a la valentía no es cobardía sino conformidad.

Gracias a todos en Guayaquil en #TIDco2019 por su cálida bienvenida y por permitirme compartir con ustedes mi pasión por la innovación. ❤ Sé valiente
💥 Di "Sí y"
💡 Sé audaz con tus sueños

#InnovationSpeaker #InnovationKeynote #DesignThinking #Innovation #Creativity #ideation #Ecuador #KeynoteSpeaker #CreativitySpeaker
  • Honrado de estar en #TIDcon2019 con innovadores apasionados que están cambiando el juego. Gracias @ThaWillNeverWork de @Netflix y @Cayepolanco de @OnlyKeyo por su liderazgo en innovación y por compartir el escenario conmigo en @Tidcolatam. #Guyaquil @Ecuador @convencionesgye
  • Good Morning from Guyaquil Equador!

Honoured to be in this beautiful city for the Innovation and Disruption Congress presented by @Tidcolatam. #TIDco2019

#TimeToDisrupt #DisruptorsWanted #DisruptOrDie #Innovation #InnovationKeynote #InnovationSpeaker #CreativitySpeaker #Creativity #CreativityKeynote
  • For this months edition of #CreativityIsEverywhere I wanted to share a very clever idea for a clock, I found in The Hague in the Netherlands.

#Innovate #Create #Clock #TheHague #Netherlands #Clocks #Ideate #Ignite #Inspire