Demystifying Design Thinking2019-07-16T23:11:00+00:00
October 4, 2019

Vancouver has spoken… 

-“Fantastic, eye-opening way of taking vague notions of innovation and turning them into practical takeaways.”

-“Today taught me how to think differently about what I do at work, and gave me a ton of practical tools.”

-“Duncan is high-energy, switched-on, engaged, yet connecting with everyone in the room.”

This is all real feedback we received from people like you that joined our Disrupt Innovation Masterclass earlier this year. We cannot thank you enough for your kind words, your enthusiasm, and your dedication to disrupting the status quo and building pathways to innovation within your organizations.

Since that special day in April, many of you have reached out to ask what else you can be doing to build on the training we shared during the masterclass. What other tools, techniques and behaviors you and your teams can use to unlock the true creative potential that lives inside all of you.

Well, rather than just tell you the answers to these questions and wish you luck, I want to show you how it’s done…

That’s right, I’ll be returning to Vancouver on October 4th, 2019 to run a special, intimate version of my acclaimed workshop, Demystifying Design Thinking. Picking up where Disrupt Innovation Masterclass left off, Demystifying Design Thinking is a hands-on, deep dive into the Initiate and Investigate stages of Innovation…stages that can drive a massive competitive advantage for your business.

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What to Expect:

Our first day together provided you with Ideation and Activation tools and framework, allowing you and your organization to think big and generate moonshot ideas that resonate with customers. Demystifying Design Thinking will build on this training, and show you how to clearly define opportunities, align your team around them, and uncover the human truth that helps meet a business goal or uncover a new business innovation.

Specifically, you will walk away from Demystifying Design Thinking with new of set of tangible tools and tactics that you can combine with those already in your Innovation Toolkit, and put to work immediately within your organization, including:

  • Interrogate It: Learn how to examine a challenge from all angles, and better understand potential barriers and what success looks like before you get started.
  • Stretch It: Tackling a challenge that’s too broad can rarely be effective (think “solving world hunger”). This tool will ensure your project briefs are always just the right size.
  • Scope It: Understand how to engage stakeholders on an emotional level early in the process in order to bring out rich insights before moving forward.
  • Reword It: Create project envy within your business and motivate teams by rewording challenges to inspire a creative approach.
  • Drive It: Learn how to generate a clear picture of success from stakeholders by driving them to define key outcomes, values, results, restrictions and more.
  • Capture Clues: Gather key pieces of unfiltered data from a variety of sources both inside and outside your organization.
  • Cluster Hunches: Understand how to generate multiple reasons (also known as hunches) behind the data you collect, and make creative leaps into what consumers really want and need.
  • Crystallize Opportunity Platforms: Find ways to articulate your team’s hypothesis in a way that inspires innovation.

Armed with the new Initiation and Investigation tools, your teams will become unstoppable forces of innovation, driving massive creativity and game-changing ideas for your organization.

Due to the engaging, intimate atmosphere Demystifying Design Thinking requires, tickets are extremely limited and we are anticipating that they will sell out fast.

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Sounds Great…How Do I Join?

Space in this Masterclass is limited to 100 people and tickets are selling fast. To reserve your spot, get your tickets here.

Friday, October 4, 2019
8:30 AM – 5:00PM

JW Marriott Parq Vancouver

39 Smithe St, Vancouver, BC

V6B 0R3

VIP Tickets

VIP Tickets:

Looking to maximize your experience, and get the most out of your day with Disney’s former Head of Innovation and Creativity? Then consider upgrading you and your team to the VIP Experience.

Limited to just 10 individuals, the DISRUPT VIP Experience is like booking Duncan for a private innovation and ideation consulting session.

As a VIP Experience Ticket Holder, you’ll be in the center of the action all day long with guaranteed front row reserved seating. And once the masterclass is over? Well the VIP Experience is just getting started…

This intimate group of 10 Thought Leaders will then join Duncan for a private dinner. With no agenda and a quiet dining space all our own, this event will be the perfect opportunity to fully engage with Duncan. To discuss the specific creative challenges your business is facing. To further explore how you can build a culture of innovation. To learn from Duncan’s 25+ years driving creativity for the world’s most creative company.

As a VIP Ticketholder, you will have direct, uninterrupted access to the man who was responsible for some of Disneyland’s most iconic and profitable innovations. The man who literally put Buzz Lightyear on the moon (be sure to ask Duncan about this story at dinner)!

The VIP Experience is an investment in yourself and your business. An investment we promise will pay incredible dividends for many years to come…

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In Partnership With

I am honoured to partner with  Savage & Wiser and grateful for their support in bringing my Masterclass around the world!

If your company is looking for ways to continuously improve, engage your employees to think differently and have fun along the way, you’ll find inspiration in Duncan’s Innovation Emporium., Not only have our teams returned from Duncan’s workshops with a newfound excitement and a belief that they have what it takes to be innovative, they’ve also generated tangible ideas that are moving into the implementation phase.

-Laurie Giammona, Senior Vice President and Chief Customer Officer - Pacific Gas and Electric Company

Duncan was an inspiring part of TEDx. His knowledge and experience are matched by his enthusiasm for delighting the audience with his wit and charm. I look forward to working with Duncan again- learning & exploring, in-depth, through his design workshops!

-Cassaundra Melgar-C’de Baca, Executive Producer, TEDxLadyBirdLake

Duncan’s power comes from his engaging exercises, energetic delivery and the memorability of his tools. When a 100 year old brand starts replacing stagnant approaches with expansive language like “how might we?” or “Yes, And,” - you know the culture is beginning to shift.

-Lori Geoffrey, Director of Digital Experience Pacific Gas and Electric

Duncan has amazed all of us and our audience during his visit to Colombia. Addressing to an audience of over 1,000 people he was able to land innovation and creativity in very simple and practical steps, and in a very fun way also! It is obvious that his over 20 years of experience with outstanding results in his back has given us also proven results of his proposed methodology. As a speaker, he comes across very simple, clear but with an incredible passion that is so contagious, you don’t realize how time goes by in his presentation!


Duncan’s workshop sparked our creative minds and gave us tools that will pay dividends for years to come. My team was thoroughly captivated, fully engaged, energized and inspired. Look no further than Duncan for one of the best investments you will ever make in your business.

-Lisa Cotter, Vice President of Marketing, Orlando Magic

In true Disney fashion, Duncan’s teaching methods are educational and entertaining. He has successfully introduced new ways of thinking into our company, paving the way to invigorating and enhancing our culture of continued innovation and creativity.”

-George Scammell, Director of Interior Design, Princess Cruises

In one word I would explain Duncan’s creativity training as transformative. One day with Duncan created more than a year of conversation and fresh approaches to brainstorming throughout our agency.

-Tom Coyne, CEO of Coyne PR

While Duncan spoke to a large and packed room, people were inspired and hung on his every word. Many claimed it was one of the best presentations they'd ever experienced. If you're looking for an amazing speaker who can motivate others to innovate, then look no further than Duncan Wardle."

-Michael Stelzner, Founder Social Media Examiner and Social Media Marketing World

Duncan Wardle's interactive presentation breathed a new life of excitement into our Driven Brands Marketing teams. Immediately following his innovation seminar, we all created desktop screensavers with little tidbits or quotes from his lessons ensuring we would be reminded every day to "find the yes" or "get out of our river of thought"... and to "share early and often". We started having breakfast meetings where we idea shared. Ultimately Duncan's teachings continue to remind us that innovation is such a vital part of jobs and we can also have a lot of fun doing it.

-Hannah Ross, Sr. Marketing Manager, Carstar

Duncan has a unique way of connecting with an audience and challenging them to approach creativity in a radically different approach. Considering that many of the people in the audience are creative people by nature and job description, that is fairly remarkable. Duncan’s insights and sense of humor keep the audience engaged from start to finish.

-Paul Noland, President & CEO International Association of Amusement Parks and Attractions

We've had the pleasure of having Duncan speak at three different events in 2017. Each time, he was the audience favorite, hands down. His presentations are work sessions designed to be fun, interactive, and fast-paced. Duncan is true wealth of creative knowledge and inspiration, and he helped our members stretch their out-of-the-box thinking.

-Mike McMahon, President & Executive Director, Path to Purchase Institute

Duncan’s Musings

Why Your Business Needs Creativity

As an ideation speaker, I talk a lot about creativity and idea generation, as these are some of the most important skills I learned during my time as Head of Creativity and Innovation at The Walt Disney Company. More specifically, [...]

16 September, 2019|

Contact Me

Is your organization ready to unleash
the power of your team’s creativity?

(407) 569-7050

  • Excited to be at @Oracle Open World 2019 #OOW19

With over 2,000 sessions, 250 exhibitors, and speakers from more than 90 countries, Oracle OpenWorld San Francisco will be an extraordinary event and I'm honoured to be here!

#InnovationKeynote #CreativityKeynote #InnovationSpeaker #CreativitySpeaker #DisneySpeaker #SanFrancisco #SanFran #Conference #InnovationConference #Innovation #DesignThinking #Disrupt #Ignite #Innovate #TimeToDisrupt
  • 🇨🇦 Vancouver - October 4th
🏴󠁧󠁢󠁥󠁮󠁧󠁿 London - November 1st
🇺🇸 Kansas City - November 15th ❓ What If - There was a toolkit that was specifically designed to make innovation easy, creativity tangible and the Design Thinking process, fun. ❓ What If - It were taught by the former Head of Innovation and Creativity at Disney? ❓ What If - You left with a series of Innovation Tools and Creative Behaviors you could actually use back in the real world to help you creativity problem solve and think different to drive innovative business results ❓ What If - it came to you? ❓ What If - the number of people were capped so it wasn’t too big that I couldn’t help you individually during the day. ❓ What If - you gave your self permission to come join us:) To Quote Walt Disney, “If You Can Dream It, You Can Do It!

Please come join me in Vancouver, London, Or Kansas City!

Very much hope to meet you! Link in bio @duncanJwardle
  • Are you attending #OOW19 @Oracle next week?

Join my talk on “Embedding a Culture of Innovation into Everyone’s DNA” [TLD6499]. Looking forward to it!

#Oracle #KeynoteSpeaker #InnovationSpeaker #CreativitySpeaker #Innovation #Creativity #DesignThinking #Ignite #Disrupt #TimeToDisrupt
  • Thank you to @booking for inviting me as your #keynote for #Click2019. Beautiful set, engaging conversations, excellent speakers, and great insights for innovation. I especially enjoyed meeting so many lovely people at my workshops and sharing new ideas and tools to #igniteinnovation.

#KeynoteSpeaker #InnovationSpeaker #CreativitySpeaker #Innovation #Creativity #DesignThinking #Ideation #Amsterdam
  • What is your preferred language to listen to presentations in?

I am so excited today as I can now harness the power of AI and have my keynotes heard in 15 different languages via voice and text!

If you’re interested in listening to my keynote live, in the language of your choice follow the directions below or watch my IG Highlights. I’ll be speaking at 9:30 am on Tuesday, September 10th (GMT+2)

To listen live:
1. Go to (Link in bio)
2. Choose your preferred language
3. Join the event!

#Click2019 #Amsterdam #Keynote #Innovation #InnovationKeynote #InnovationSpeaker #IgniteInnovation #CreativitySpeaker #Ideation #DesignThinking
  • For the 1st time ever I am excited to be presenting my keynote using Wordly, which will enable me to simultaneously deliver my presentation in 15 different languages via voice and text!

I’m in Amsterdam for #Click2019 and will be unveiling this at tomorrow morning’s keynote. If you’re interested in listening to my keynote live, in the language of your choice follow the directions below or watch my IG Highlights. I’ll be speaking at 9:30 am on Tuesday, September 10th (GMT+2)

To listen live:
1.  Go to (Link in bio)
2.  Choose your preferred language
3.  Join the event!