The DISRUPT Innovation Masterclass

The level of disruption that’s coming in the next decade is both exciting and terrifying.

Artificial Intelligence expert Kai Fu Lee has suggested that upwards of 40% of jobs will be lost to A.I. in the coming decades. 3D printers have gone from a novelty to a tool that is redefining home construction, medicine, aeronautics and many other industries. Consumers tastes and habits are evolving at a rate we have never seen before in the history of commerce.

While disruption has always been present in our society, it’s happening faster than ever before.

And if you want to succeed in this new world, you have to be ready to innovate.

For over 20 years, I spent my time as the Head of Creativity and Innovation for the world’s most creative organization: The Walt Disney Company. During this time, my team and I were responsible for quite a few innovations – such as the now-iconic Disney MagicBand – and drove significant gains in park attendance, even while competition for entertainment dollars and attention was fiercer than ever (we also put Buzz Lightyear into space and hosted a Thanksgiving Day Parade for a Presidentially-pardoned turkey, but those are stories for another day).

Since then, I have been helping companies around the globe create a culture of creativity within their own organizations. Leaning on my years at Disney, I show Team Leaders, Managers, Vice Presidents and Executive Level personnel how to create an “innovation light switch”; a tool that will allow their teams to create massive new disruption seemingly on demand for their business.

While I feel incredibly fortunate to have trained over 30,000 professionals across the globe at amazing organizations – ranging from Apple and the NBA, to Twitter, Ford, Johnson & Johnson, Coca-Cola, and more – I believe so deeply in the power of innovation that I have launched a new series of workshops aimed at showing everyone how to succeed with creativity.

The DISRUPT Innovation Masterclass

The culmination of both my time at The Walt Disney Company, as well as the years of consulting and private training for Fortune 500 companies, The DISRUPT Innovation Masterclass is a one-day, fully immersive innovation and creativity learning experience.

Limited to intimate groups, and taking place in creative urban settings, this one-day innovation masterclass will provide you and your team members with a toolbox full of actionable items you can use to start building a culture of creativity within your organization. I’ll show you how the human brain is wired for creativity, and how traditional workplaces stifle the use of your creative mind. Armed with this knowledge, you’ll return to your office the next day ready to implement a new era of innovation for your business.

What You’ll Learn

Throughout this fun, interactive, energetic 8-hour day, I will walk you through my proprietary Design Thinking Toolkit. However, this isn’t a traditional workshop – you won’t just be sitting back and taking notes. The DISRUPT Innovation Masterclass is all about immersive learning.

During a collection of fun, eye-opening exercises, I will teach you the core elements of the Design Thinking Toolkit, including:

  • How to implement a culture of innovation inside your workplace – no matter how traditional or “old fashioned” it may be
  • How to build a series of innovation “levers” that you can pull on demand
  • How to uncover insights for innovation, and generate ideas that drive tangible business results
  • How to leverage your team’s creative minds to generate novel new ideas, and compete with even the most agile of competitors
  • How to give everyone on your team an entrepreneurial mindset
  • And so much more!

In addition to all the knowledge shared throughout the workshop, students of the DISRUPT Innovation Masterclass will also walk away with tangible tools, including my Imagination Emporium workbook and creativity cards.

At the end of the day, students will be armed with a collection of priceless tools they can use to leverage creativity and innovation as a means to build new competitive advantages for years to come.

What Students Are Saying…

-“Fantastic, eye-opening way of taking vague notions of innovation and turning them into practical takeaways.”

-“Today taught me how to think differently about what I do at work, and gave me a ton of practical tools.”

-“Duncan is high-energy, switched-on, engaged, yet connecting with everyone in the room.”

This is all real feedback we received from people that have already joined our DISRUPT Innovation Masterclass earlier this year. I am so thankful for these kind words, as well as participants’ enthusiasm and dedication to disrupting the status quo and building pathways to innovation within their organizations.

And I cannot wait to show you how to do the same!

Ready to Start Innovating?

Does your organization need to kickstart its innovative thinking? Good, because I’m ready to help!

Here’s a look at all the upcoming DISRUPT Innovation Masterclasses we have on the calendar. Don’t see your city? Shoot me a message and I’ll be sure to look into bringing this game-changing training to your home town…


When: Friday November 1st, 2019

Where: Marriott Regents Park



DISRUPT Kansas City

When: Friday November 15th, 2019

Where: The 1923 Room




When: Wednesday March 4th, 2020

Where: Hotel Arts



Be sure to book now, as early bird discounts close on September 15, 2019. 

In addition to regular tickets, each DISRUPT Innovation Masterclass also has a VIP ticket option. VIP guests not only receive guaranteed first-row seating at the class – putting them in the center of the action – but they also get to take part in an extremely limited post-event dinner hosted by myself.

Here we’ll sit down, break bread, and talk about the specific creative challenges facing your own business. Think of it as a private consulting session, only for a significantly reduced rate over what Fortune 500 companies usually pay…and maybe a little more wine than a typical consulting session too!

Are you ready to create a culture of creativity, and drive serious competitive advantages and innovations for your business? Then be sure to join us at an upcoming DISRUPT Innovation Masterclass. We cannot wait to see you there!

Register Now. 


The Theory of Creativity – TedX AUK