No need to panic at that “brainstorm” calendar invitation. Your next group meeting can rise above an uncontrolled idea exchange and deliver real results.

This past January, I wrote an article on Fast Company about making brainstorm sessions more impactful.

What’s your gut reaction when you receive a calendar invite titled “brainstorm?” For most people, seeing this word may stir up feelings of dread. We’ve been to countless brainstorms that didn’t end up fruitful, so we’re conditioned to believe a brainstorm will end without tangible results.

Like building a house, a good brainstorm requires a solid foundation to be successful.

Read the entire article on Fast Company here.

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