Learn the toolkit to develop revolutionary ideas.

(Over a million participants trained.)
Duncan Wardle innovation and creativity speaker from Disney leads a brainstorming workshop
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Duncan will empower your team with a toolkit that will make innovation easy, creativity tangible, and the process fun!

Armed with a unique set of creative behaviors and innovation tools, your team will see immediate changes in culture, developing innovative, disruptive new ideas and solutions that will provide lasting, tangible results.

By learning tools and the format that’s been proven to elicit the most meaningful new ideas from everyone, you will undoubtedly change the way your team innovates.

Duncan’s hands-on Innovation Masterclass Workshops turn teams into innovation powerhouses, driving immediate, measurable impact for organizations across the globe.

What step is your organization taking right now to promote ideation and deliver the next big idea?

Discover the massive impact that creative thinking can have on your organization by participating in one of Duncan Wardle’s acclaimed Innovation Masterclass Workshops.


Choose an innovation & creativity workshop that interests you.

Masterclass Workshop

Think Different™

Offered live or virtually.
ID8 Mascot Spark demonstrating thinking different workshop
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Thinking Different innovation workshop with Duncan Wardle

The days of iterating to achieve quarterly results are over.

With the level of disruption in the marketplace it is now “disrupt or die” for many legacy brands. Everyone wants innovation but no one has made it tangible–until now.

Leaning on experience with thousands of companies including Pepsi, NBA, Apple & P&G as well as 25+ years with Disney – most recently as Head of innovation and Creativity, – Duncan Wardle founded iD8 in order to help companies embed innovation into everyone’s DNA. He has created the Think Different Masterclass Workshop to make creativity tangible, innovation easy and the process fun.

Throughout the two-day Think Different Masterclass, attendees will learn a unique set of Innovation Tools and Techniques – the same ones Duncan used with teams inside the Disney organization. These include the breakthrough “What If” creative thinking tool, made famous by Walt Disney himself, who used it to pivot his company from simply an animation house to an entertainment and theme park empire.

After this immersive course, your organization’s ability to mine for creativity and innovation will be drastically improved. In the end, your audience will leave with actionable steps they can take to immediately start reshaping your company’s culture, creating a space where innovation thrives, and where teams are encouraged and rewarded when they Think Different!

  • Each participant will learn how to use 8 Creative Behaviors
  • The team will learn how to transfer the power of “my idea” to “our idea”, accelerating the opportunity to actually get it done
  • The participants will learn how to gather consumer insights for innovation but looking in new and unusual places where their competition isn’t looking
  • The workshop will cover the 5 Lateral Thinking Tools that help get people out of their “River of Thinking” (their expertise) and allow them to innovate
Masterclass Workshop

Insights For Innovation.™

Offered live or virtually.
ID8 Mascot Spark demonstrating empathy and gaining insights for innovation to give customers what they want
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Insights For Innovation 1
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Have you ever thought how amazing it would be to read your customers’ minds?

Well, Duncan Wardle had the same thought back when he was leading the Disney  innovation and creativity team. So, he figured out a way to do just that, turning himself into a “customer mind reader.”

And now, through the Insights for Innovation Masterclass Workshop, Duncan trains teams across the globe to do just the same.
The Insights for Innovation workshop is all about uncovering consumer truth.

Duncan will show your team how to fine-tune their mind reading skills and understand exactly what is going on inside your customers’ heads.

After several interactive sessions, you will have the tools you need to absorb and clarify insights, and develop actionable steps based on what you learn through interacting with your customers.
More than just surface level listening, your team will master the ability to find customer clues, make informed hypotheses, and create innovative solutions focused on what your customer really wants and needs.

The result? A workforce that is practically reading your customers’ minds and giving your business an incredible competitive advantage in the process!

  • How to look for insights for innovation by looking where nobody else is
  • The tools to make informed hypotheses about customers and their wants and needs
  • The knowledge to create innovative solutions focused on real consumer pain points
Masterclass Workshop

Demystify Design Thinking.™

Offered live or virtually.
ID8 Mascot Spark demonstrates Demystifying Design Thinking tool based creativity workshop
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Demystify Design Thinking workshop with Duncan Wardle

A game-changer in the world of innovation workshops.

Your team will develop a 4-step creative problem-solving process that allows your organization to identify opportunities, take smart risks, work collaboratively, bring ideas to market, and (most importantly) drive your business forward.

Demystifying Design Thinking is one of Duncan’s most popular innovation workshops, a verifiable a game changer for participants.
Participants in this innovation masterclass will be trained on creative problem-solving, learning how to identify new opportunities within the marketplace, take calculated risks, work collaboratively within their teams and across other departments, bring fresh ideas to market, and drive strategic growth for their organization.

Through an entertaining, interactive workshop, team members will learn about each of the 4 stages of creative problem solving: Initiate, Investigate, Ideate, Activate.

In the end, your team will think, laugh, share and learn. You will all walk away with a new skillset and toolkit that will greatly increase your ability to innovate, and more importantly, you will be energized and ready to start tackling these creative problems for your business today!


Your team will develop a 4-step creative problem-solving process that allows your organization to:

  • Identify the right opportunity for growth
  • Uncover core human truths
  • Develop revolutionary ideas
  • Bring ideas to market efficiently and effectively
Masterclass Workshop

Leading For Creativity.™

Offered live or virtually.
ID8 Mascot Spark demonstrates creative behaviors for innovation
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Leading for Creativity workshop with Duncan Wardle

Establish an untouchable competitive advantage!

Turn your team into an innovation powerhouse, leveraging 8 key creative behaviors to build a culture of creativity and positive disruption!

In this age of artificial intelligence and rapid technological innovation, how can companies stay ahead of the curve? How do you compete when the rules of the game seem to change every single day?


Be bold. Be memorable. Be brave. And BE CREATIVE!

Easier said than done, right?

Thankfully, Duncan has compressed his decades of leading the Walt Disney creative process into an immersive creativity workshop.

Leading for Creativity provides a unique set of 8 “Creative Behaviors” that will help foster a culture of innovation and creativity in your company.


After learning these 8 creative behaviors, your team will be able to achieve new levels of creativity within your organization; the kind of creativity that will allow your business to remain on the cutting-edge of innovation not just for today or tomorrow, but for years to come!

Masterclass Workshop


Offered live or virtually.
ID8 Mascot Spark demonstrates the curiosity required to disrupt industries with creativity and innovative thinking
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DISRUPT virtual masterclass workshop by Duncan Wardle

Why Disrupt? Disrupt is a unique innovation masterclass on creativity, innovation & disruption.

Join Duncan for a hands-on workshop where you will learn design thinking tools that you can take back to the office the next day and start to build a culture of innovation and creativity at your company immediately.


Regardless of your industry or background, this groundbreaking approach and tools, and the innovation toolkit you take away from this class will empower you and everyone in your team to develop a culture of disruptive creativity.


ID8 Mascot demonstrates realness with a private consulted innovation session

Duncan helps companies solve specific challenges, creating custom-designed consulting sessions that help organizations think different and develop game-changing ideas.

Did you know that Walt Disney developed the idea for Disneyland during a deliberate creative problem-solving exercise, where he was trying to find ways in which he could have more control over how guests experienced his films? Or that prolific inventor Thomas Edison, knowing that his best ideas came in his sleep, developed a method to deliberately wake himself immediately after dozing off, so that he could write down whatever ideas he had in his dazed state of mind?

Though creativity and innovation can feel very natural, they are most commonly the product of very specific situations and environments. And these environments are something you can absolutely be engineered to promote ideation in all individuals.

Innovation Consultant Duncan Wardle knows a thing or two about engineering innovation.

After spending 25 years in leadership roles at The Walt Disney Company – including time as their Head of Innovation and Creativity – Duncan has trained over 1 million individuals and organizations across the globe on how to create these cognitive environments where innovation thrives. Let Duncan teach you to develop a culture of creativity and empower everyone in your organization to leverage their full creative potential.

Have a unique challenge to solve? Duncan will custom-build a session utilizing iD8 Thinking Methods to help individuals and companies think different and develop game-changing ideas that are deeply embedded in consumer insights.

Once Duncan trains your team to step outside their own “River of Thinking” (their own expertise) and to use a series of Innovation Tools and Creative Behaviors to develop “Moonshot Thinking,” you will understand how to strategically and repeatedly create the best environment for innovation within your business.

The result? Your business develops a massive competitive advantage.
In this time of fast-paced disruption, the companies that succeed are the ones that can reinvent themselves and anticipate the changing needs of their customer. The ones that stay ahead of the curve, are consistently creatively solving problems, promoting ideation, and consistently innovating.

Through Duncan Wardle’s creative consulting services, your team will be given the tools, skills, and roadmap for driving successful innovation and problem solving for years to come.

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