Why Marketing Will Be Dead in Less Than 10 Years

Why is Mickey Mouse still alive? While I start off with the title "Why Marketing Will Be Dead In Less Than 10 Years" let's skip back to one of the worlds most iconic successes in marketing... Mickey Mouse. Sure, as a fictional character his life is much more resilient than us flesh and blood mortals. But still, how is it possible that 91 years after his introduction to the world in Walt Disney’s Steamboat Willie, that Mickey Mouse remains as popular as ever? Snoopy? He [...]

2019-07-29T21:38:21+00:0017 July, 2019|Consumer Experience, Creativity, Think Different|
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Creativity, Intuition, Curiosity and Imagination: The 4 Traits That Will Dominate the Workforce of the Future

The next decade promises to be one of the most disruptive of all time. We are in the middle of a technological revolution. And it’s just getting started. The technology rivers are growing stronger and faster by the day, and within the next decade, the dam holding them back will most certainly burst. Think about all the remarkable changes we’ll see! The advancements brought on by Artificial Intelligence (A.I.) alone will be amazing. From early diagnosis of diseases to automated 3D printing of countless goods, [...]

2019-07-29T21:11:24+00:0014 May, 2019|Consumer Experience, Creativity, Design Thinking, Innovation, Think Different|
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Focus on Purpose, Not Profit

Last year, one of the world’s leading tool brands asked me to come to train their teams on innovation. While I have a robust history of teaching innovation across a variety of industries, I am the first to admit that my knowledge of tools is a bit underwhelming. With my work and travels, I’ve just never found the time to be one of those DIY-types. Wanting to understand the tool market a little bit better before I gave my talk, I decided to spend a [...]

2019-04-08T13:31:55+00:0001 April, 2019|Consumer Experience, Design Thinking, Innovation|
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Real-Life Superheroes

A Real-Life Superhero During my time at Disney, I spent a lot of hours working with the Parks team. With six worldwide resorts and a dozen unique parks between them, it’s one of the most complex systems I have ever encountered in my entire career. But while the system is complex, the mission was simple: bring fantasies to life. This was especially true after Disney’s acquisition of Marvel in 2009. With a universe full of amazing stories and characters, we were tasked with not only [...]

2019-07-29T21:50:15+00:0003 December, 2018|Consumer Experience, Creativity, Crowdsourcing, Design Thinking, Innovation, Think Different|
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Let’s Make Some Magic

Let’s Make Some Magic Magic, by definition, cannot be explained. It’s a sequence of events that, even when followed with a close eye, still leaves audiences mystified and mesmerized. Now, when we think of magic, we think of dark theatres, capes, and rabbits in oversized top hats. But the truth is, magic can be found nearly everywhere. Any time there is a staggering gap between what’s expected and what’s delivered – a gap so wide that it can’t be explained – you’re experiencing magic. That [...]

2019-08-09T17:46:55+00:0026 November, 2018|Consumer Experience, Creativity, Crowdsourcing, Design Thinking, Innovation, Rapid Prototyping, Re-Expression, Think Different|
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Think Different

I believe everyone is creative. But unfortunately, it’s getting harder and harder to convince people that they’re creative. No matter how hard you may try, many people believe creativity is something you’re born with – that you either have it or you don’t. Why is this important? Because the world is changing unlike it ever has before. Of course, the world is always changing. But this time, it’s different. This time the changes are coming so fast, it’s nearly impossible to keep up. And amidst [...]

2019-08-09T18:03:56+00:0017 November, 2018|Consumer Experience, Creativity, Design Thinking, Innovation, Rapid Prototyping, Re-Expression, Think Different|
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What’s In A Name

What's In A Name SuperCaliFragiListicExpiAliDocious. “Even though the sound of it is something quite atrocious,” the power of this extraordinary word – and words in general – cannot be underestimated Take a minute to think about the power of words. In a world built on written and verbal communication, words are the lynchpin. Take for example: "That's one small step for man, one giant leap for mankind." I don’t have to argue too hard that Neil Armstrong’s iconic phrase was significantly more impactful than: “Watch [...]

2019-08-09T18:25:26+00:0029 October, 2018|Consumer Experience, Creativity, Design Thinking, Innovation, Re-Expression, Think Different|
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Fireworks’ Final Kaboom!

Who hasn’t stood in awe under a glittering night sky dripping with colour and pattern, and felt transported into a state of wonder and nostalgia? Fireworks resonate deeply with people around the world as they continue to draw crowds into the tens of thousands and are looked upon with both fondness and excitement by children and adults alike. It may come as a surprise, then, to learn that fireworks could be extinct in the next decade. This is a perfect example of an industry that [...]

2019-04-08T16:29:56+00:0001 October, 2018|Consumer Experience, Creativity, Design Thinking, Innovation, Re-Expression, Think Different|
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8 Tips for Today’s Entrepreneurs

It happens frequently after my Workshops or Keynotes on Innovation & Creativity that entrepreneurs will seek me out in search of tangible tips to guide them as they begin to navigate the often stormy seas of entrepreneurship. I am always happy to support in any way that I can, and as such I make my top eight tips for today’s entrepreneurs available to everyone, and in no particular order:   #1. Do what you love - invariably your passion will translate to excellence in your [...]

2019-04-08T16:24:17+00:0006 September, 2018|Consumer Experience, Creativity, Crowdsourcing, Design Thinking, Innovation, Think Different|
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Crowd “Saucing” – The Secret Ingredient for Innovation

Crowd "Saucing" - The Secret Ingredient for Innovation Begin with the average boardroom of any major company in corporate America, and you’ll likely find a group of very like minded individuals, despite their genuine attempts at diversity. ‘Group think’ is one of the biggest threats to innovation, and yet these same minded groups are wondering why they struggle to innovate. Add Mums, who are estimated to account for ~ 80% of the household spend on everything from vacations to clothing, and domestic appliances to technology. [...]

2019-04-08T14:56:54+00:0031 July, 2018|Consumer Experience, Creativity, Crowdsourcing, Design Thinking, Innovation, Rapid Prototyping, Think Different|
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