Theory of Creativity ™ – INNOVATION MASTERCLASS

Who is Duncan Wardle?

The former Vice President of Innovation & Creativity at The Walt Disney Company, Duncan Wardle spent his 25-year career driving innovative ideas and strategies for the world’s most creative organization. Ideas that would forever change the way the company expands its impact, trains its employees, and solves problems creatively.

Today, Duncan is a leading global innovation and creativity consultant, training companies across the globe on how to leverage the full creative potential of their teams. With an infectious energy and playful collaboration, Duncan pushes executives and their teams to overcome preconceived ideas, act more audaciously, and develop their own innovation “light switch”, triggering their creative brain and accessing the ideas that turn ordinary companies into industry leaders.

Through his company iD8&innov8, Duncan has trained over 30,000 professionals and executives across the world at organizations such as Apple, NBA, Twitter, Ford, Johnson & Johnson, Coca-Cola, Forbes and many more. To learn more about Duncan click here.

Theory of Creativity Innovation Masterclass 

A Unique Innovation Masterclass on Creativity, Innovation & Disruption

Duncan Wardle’s design-thinking method is conceived to help leadership and management develop and embed a creative problem-solving process within their own organizations by providing them with tangible tools everyone can use to Think Different and develop groundbreaking innovative ideas. It has been successfully deployed over the last few years by leading global brands from Apple to Disney to help boost their innovation potential to new heights.

Regardless of your industry or background, Duncan’s groundbreaking approach and tools, and the innovation toolkit you take away from this Class will empower you and everyone in your team to develop a culture of disruptive creativity.

How Do I Benefit?

This is more than just an innovation masterclass. It’s verifiable a game changer for participants.

Through an entertaining, interactive 8-hour day, you will learn a unique Design Thinking process, one that unlike traditional workshops is not focused on theory but actual practice of HOW to innovate!

Leaning on his insights from his former career at Disney, Duncan will provide you with proven, actionable steps to start creating immediate innovation magic within your organization. By the end of the day, you will walk away with a unique set of innovation tools and techniques that everyone in your organization can use to think and act more audaciously, get to breakthrough ideas faster, and leverage a unique insight gathering process that leads to revolutionary new products and services – disrupting your industry in the process.

After this Innovation Masterclass, you will have the power to:

  • Infuse a culture of innovation and a “start-up mindset” inside even the most traditional workplaces
  • Use the Imagination EmporiumTM Innovation Toolkit to systematically drive creative progress within your organization (Tangible tools such as workbooks and creativity cards provided to all masterclass attendees)
  • Identify the most powerful techniques to uncover the levers inside your company that fuel innovation
  • Use tools from the unique iD8&innov8 Design Thinking Process to uncover insights for innovation and create ideas and concepts that deliver tangible business results
  • Implement game-changing ideas and get to market faster, allowing you to compete with even the most agile competitors
  • Create an entrepreneurial mindset in your teams

Whether you already work in a “creative” industry, or your looking for creativity and innovation as a means to drive new competitive advantages for your business, The Theory of Creativity Innovation Masterclass will provide you with the tools and insights you need to take action, inspire your teams, and start building a culture of creativity today.

Sounds Great…How Do I Join?

Space in these masterclasses is extremely limited. To reserve your spot, get your tickets here.

Thursday, April 9, 2020
8:30 AM – 5:00PM

Calgary, AB, Canada

Click to learn more

In Partnership With

I am honoured to partner with  Savage & Wiser and grateful for their support in bringing my Masterclass around the world!

Duncan’s workshop sparked our creative minds and gave us the tools that will pay dividends for years to come. My team was thoroughly captivated, fully engaged, energized and inspired. Look no further than Duncan for one of the best investments you will ever make in your business.

-Lisa Cotter, VP of Marketing for Orlando Magic

We had the immense pleasure of having Duncan conduct an "Innovation workshop" with our newly formed creative team at Apple. Duncan energized the room within minutes and had the undivided attention of all 25 participants. His ideas and activities around innovation are methods we still use in our creative brainstorming exercises and have resulted in much richer results.

- Suchi Parikh-Crandall, Creative Director of WW Channel Sales for Apple

Thank you so much Duncan.

The feedback from the team has been overwhelmingly positive. I think you really helped us break through and we will make the changes we need.

Thank you for giving us the tools to set us up for change, innovation and success.

- Laura Molen, President of NBCU Advertising and Partnerships

In one word I would explain Duncan’s creativity training as transformative. One day with Duncan created more than a year of conversation and fresh approaches to brainstorming throughout our agency.

-Tom Coyne, CEO of Coyne PR

Duncan has a unique way of connecting with an audience and challenging them to approach creativity in a radically different approach. Considering that many of the people in the audience are creative people by nature and job description, that is fairly remarkable. Duncan’s insights and sense of humor keep the audience engaged from start to finish.

-Paul Noland, President & CEO International Association of Amusement Parks and Attractions

We've had the pleasure of having Duncan speak at three different events in 2017. Each time, he was the audience favorite, hands down. His presentations are work sessions designed to be fun, interactive, and fast-paced. Duncan is true wealth of creative knowledge and inspiration, and he helped our members stretch their out-of-the-box thinking.

-Mike McMahon, President & Executive Director, Path to Purchase Institute

Duncan has amazed all of us and our audience during his visit to Colombia. Addressing to an audience of over 1,000 people he was able to land innovation and creativity in very simple and practical steps, and in a very fun way also! It is obvious that his over 20 years of experience with outstanding results in his back has given us also proven results of his proposed methodology. As a speaker, he comes across very simple, clear but with an incredible passion that is so contagious, you don’t realize how time goes by in his presentation!


Duncan was an inspiring part of TEDx. His knowledge and experience are matched by his enthusiasm for delighting the audience with his wit and charm. I look forward to working with Duncan again- learning & exploring, in-depth, through his design workshops!

-Cassaundra Melgar-C’de Baca, Executive Producer, TEDxLadyBirdLake

If your company is looking for ways to continuously improve, engage your employees to think differently and have fun along the way, you’ll find inspiration in Duncan’s Innovation Emporium., Not only have our teams returned from Duncan’s workshops with a newfound excitement and a belief that they have what it takes to be innovative, they’ve also generated tangible ideas that are moving into the implementation phase.

-Laurie Giammona, Senior Vice President and Chief Customer Officer - Pacific Gas and Electric Company

Duncan Wardle's interactive presentation breathed a new life of excitement into our Driven Brands Marketing teams. Immediately following his innovation seminar, we all created desktop screensavers with little tidbits or quotes from his lessons ensuring we would be reminded every day to "find the yes" or "get out of our river of thought"... and to "share early and often". We started having breakfast meetings where we idea shared. Ultimately Duncan's teachings continue to remind us that innovation is such a vital part of jobs and we can also have a lot of fun doing it.

-Hannah Ross, Sr. Marketing Manager, Carstar

Duncan’s power comes from his engaging exercises, energetic delivery and the memorability of his tools. When a 100 year old brand starts replacing stagnant approaches with expansive language like “how might we?” or “Yes, And,” - you know the culture is beginning to shift.

-Lori Geoffrey, Director of Digital Experience Pacific Gas and Electric

In true Disney fashion, Duncan’s teaching methods are educational and entertaining. He has successfully introduced new ways of thinking into our company, paving the way to invigorating and enhancing our culture of continued innovation and creativity.

-George Scammell, Director of Interior Design, Princess Cruises

The tools Duncan teaches in his Masterclasses are truly impactful. We have incorporated many of them into our strategic and annual planning exercises as well as ideation and hackathon sessions. As a result our employees are becoming more innovative and transformative - something every organization needs to be sustainable. I highly recommend Duncan’s sessions!

- Alex Kostenko

While Duncan spoke to a large and packed room, people were inspired and hung on his every word. Many claimed it was one of the best presentations they'd ever experienced. If you're looking for an amazing speaker who can motivate others to innovate, then look no further than Duncan Wardle.

-Michael Stelzner, Founder Social Media Examiner and Social Media Marketing World

Thank you for everything that you do and who you are.

And thank you for all of us who you have helped create amazing things and gave us the courage to bring our ideas into the world.

- Penney Fox

My head and heart just exploded. Thank you @DuncanJWardle for reminding us all the power of innovation and creativity. Loved your stories, loved your ideas, love love how you’ve ignited something in me. #getamplified

-Lucy Gibson

WOW! @DuncanJWardle is keynoting #TheSummit2020 by @TAGthink. This is BEYOND cool. If you don’t know Duncan, you don’t know innovation and imagination

-Arketi Group

Hi Duncan, thanks so much for the fantastic sessions today. From someone who has been taught to believe I don’t have a creative fiber in my body you have given me the belief that at least some of my ideas are pretty good. I am looking forward to using some of the things you went through back in the office

-Karen De Lore

I loved your intervention and the way you shaked us! As a mother of two boys, I’ve been thinking a lot about how parents and society block children’s creativity. I’m now on a process to reduce that influence as much as possible

-Carolina Bilbao Serrano

You’re amazing! I consider myself so very fortunate to have witnessed your brilliance up close, and only wish I worked for you longer. Keep dreaming and inspiring!


-Mark Jaronski


Attended Disrupt in Vancouver w/ Duncan and was blown away by the amount of next-day implementable tools he provided. The learn & do format of the day was right at my level meanwhile challenging some of my entrenched thinking. A great workshop presented by class act of a human.

-Ryan Sawatzky

@DuncanJWardle, great to hear you talk so passionately about Thinking Differently in the digital transformation journey. Already have some radical ideas to start my day tomorrow. And btw, you’re easily one of the best speakers I’ve ever heard on stage. Truly inspired!


-Jimmy Eapen


Thank you for sharing such a wonderful presentation and challenging us to think bigger. AND giving us tools to do it.

-William Hodges

This keynote speaks to my soul...looking at everything we do in the workplace from the objective and exciting perspective of “What if” Thanks @DuncanJWardle #corenetglobal

-Annemarie C. Henton

Duncan’s Musings

Contact Me

Is your organization ready to unleash
the power of your team’s creativity?

(407) 569-7050

  • Is 2020 your year to do a Tedx Talk? I'd like to help!
3 reasons you should read this article:
1⃣ Your dream is worth chasing.
2⃣ I've shared all my #BehindTheScenes tips.
3⃣ The Tedx Stage is always looking for new speakers! (That could be you!)
Click the link in my bio at @DuncanJWardle to read and set your sights on the Tedx Stage!
Please like and comment below!
#TedxTalks #TedxSpeaker #keynotespeaker #SpeakingTips #PublicSpeaking Tips #TipsPublicSpeaking #Ted #TedTalks #Keynote #passion #passions #newpassion #effort #enthusiasm #createyourself #doingwhatilove #businessmind #sucesstip #growyourbusiness #neverstopgrowing #leadeershiptips #businesstips #bigideas #becreative #juststart #dontstop #keepgoing #keephustling
  • #TBT - Today I wanted to share some behind the scenes images from @TedxBocaRaton as well as answer the number one question I get asked, "Do you do all your own drawings?"
Yes, I designed and drew this flipchart for my Tedx Talk as I do for every keynote and workshop that I do. Most presentations use PowerPoint. Yes, they are more efficient (and I could save myself a lot of time if I just used them), but the percentage of people that tune out of after the third slide and look down at their phone is enough for me to know it's not the best way to keep people engaged.
So for every presentation, I design a custom flip chart that allows attendees to walk through the material with me and I hang each page up around the room once we've covered the topic. This allows for the auditory learners to listen to me, the visual learners to see and connect with my content, and the kinesthetic learners will be taking notes.
How can you change up your presentation style? Can you find an approach to connect with your audience in a more personal way that allows for a deeper understanding of the material and what you're presenting?
I invite you to watch my recent Tedx Talk "Creating Relationship Magic" by clicking the link in my bio at @DuncanJWardle
#ThinkDifferent #PresentationStyles #FlipChart #CustomDrawings #CustomPresentations #TedxSpeaker #Tedx #Ted #Keynote #ExperienceEconomy #customerexperience #customercare #marketresearch #customersuccess #businesssolutions #customerloyalty #customerengagement #ecommercewebsite #growyourbusinessonline #digitalsolutions #businessgrowth #customer #brandexperience
#keynotespeaker #alwaysinnovate #creativitychallenge #newideas #dontstopthehustle #innovationwins
  • Is your business ready for the "Experience Economy?"
"Marketing implies "at." I will communicate at... will create content. I will disrupt my consumer.
Engaging with the consumer and creating immersive experiences implies "with". And we all know that a one-way communication campaign is the same as a one-way relationship. One way relationships don't work. But by engaging with our consumer and creating immersive experiences for our consumer we create a two-way relationship.
I'd like to share some stories with you from my 30 years at Disney about how we could essentially reenergize, reinvest and reengineer our relationships with our consumers in this, what I call the "Experience Economy."
Learn how you can transform your business and embrace the Experience Economy into your 2020 business model by watching my recent Tedx Talk titled, "Creating Relationship Magic" Link in Bio at @DuncanJWardle
#TedxTalks #Tedx #TedxSpeaker #TedTalks #ExperienceEconomy #TedxBocaRaton #Innovation #Creativity #DesignThinking #InnovationSpeaker #CreativitySpeaker #Marketing #Marketing #MarketingTrends #MarketingStrategy #MarketingTips #MarketingIdeas #MarketingTools #PR #PublicRelations #ConsumerCentric #ConsumerCentricity #ConsumerCentricDesign #IdeasWorthSpreading #IdeasWorthSharing
  • 💡 Creating Relationship Magic 💡
Marketing will be replaced by experiences in less than a decade! Why? Because experiences significantly enhance our level of engagement and create much deeper relationships. Disney is the master of creating experiences where consumers can come touch, feel and play with the brand in an extraordinary way that creates magical relationships.
With that, I am honoured to share my most recent Tedx Talk, “Creating Relationship Magic” from my recent time on stage at @TEDxBocaRaton.  In this talk I will share how @Disney creates experiences and how the underlying principles can help all of us engage our consumers in new and different ways, leading to relationships that last a lifetime. Link in bio at @duncanjwardle 
#TedxSpeaker #Tedx #TedxTalks #ExperienceEconomy #MarketingIsDead #Marketing #Innovation #Creativity #DesignThinking #InnovationSpeaker #InnovationKeynote #CreativitySpeaker #CreativityKeynote #Ted #TedTalk #keynotespeaker #alwaysinnovate #newideas #innovationwins #standout #businessinspiration #sucesstip #growyourbusiness #neverstopgrowing #leadership
  • 🚀 Excited to welcome you to Tedx Week!
This week will be "everything Tedx" including:
📣 Launching my latest Tedx Talk from @TedxBocaRaton
📸 Behind the scenes stories and photos
🎤 Article & advice on how to craft your own @tedx_official Talk!
#Tedx #TedxBocaRaton #TedxSpeaker #keynotespeaker #alwaysinnovate #creativitychallenge #newideas #innovationwins #businessinspiration  #sucesstip #growyourbusiness #neverstopgrowing #leadership #failoften #makemistakes #embracefailure #leadeershiptips #businesstips #bigideas #becreative #keynote #keynotespeaker #keynotespeakers #keynotespeaking #keynotes #keynotedesign #keynotepresentation #keynotespeech #speaker
  • Are you looking to grow your network in 2020? I'd like to help!
Step 1 - Like this post.
Step 2 - Comment below if you are open to new connections. The first 20-30 people that comment will get the most growth!
Step 3 - Follow everyone that leaves a comment.
I'll be featuring connection requests on LinkedIn and Twitter as well to help you grow your network. Follow along at:
www.twitter.com/duncanjwardle (Link in bio)
#Networking #2020 #Connection #Connecting #6Degrees #Collaboration