Theory of Creativity ™ – INNOVATION MASTERCLASS

Who is Duncan Wardle?

The former Vice President of Innovation & Creativity at The Walt Disney Company, Duncan Wardle spent his 25-year career driving innovative ideas and strategies for the world’s most creative organization. Ideas that would forever change the way the company expands its impact, trains its employees, and solves problems creatively.

Today, Duncan is a leading global innovation and creativity consultant, training companies across the globe on how to leverage the full creative potential of their teams. With an infectious energy and playful collaboration, Duncan pushes executives and their teams to overcome preconceived ideas, act more audaciously, and develop their own innovation “light switch”, triggering their creative brain and accessing the ideas that turn ordinary companies into industry leaders.

Through his company iD8&innov8, Duncan has trained over 30,000 professionals and executives across the world at organizations such as Apple, NBA, Twitter, Ford, Johnson & Johnson, Coca-Cola, Forbes and many more. To learn more about Duncan click here.

Theory of Creativity Innovation Masterclass 

A Unique Innovation Masterclass on Creativity, Innovation & Disruption

Duncan Wardle’s design-thinking method is conceived to help leadership and management develop and embed a creative problem-solving process within their own organizations by providing them with tangible tools everyone can use to Think Different and develop groundbreaking innovative ideas. It has been successfully deployed over the last few years by leading global brands from Apple to Disney to help boost their innovation potential to new heights.

Regardless of your industry or background, Duncan’s groundbreaking approach and tools, and the innovation toolkit you take away from this Class will empower you and everyone in your team to develop a culture of disruptive creativity.

How Do I Benefit?

This is more than just an innovation masterclass. It’s verifiable a game changer for participants.

Through an entertaining, interactive 8-hour day, you will learn a unique Design Thinking process, one that unlike traditional workshops is not focused on theory but actual practice of HOW to innovate!

Leaning on his insights from his former career at Disney, Duncan will provide you with proven, actionable steps to start creating immediate innovation magic within your organization. By the end of the day, you will walk away with a unique set of innovation tools and techniques that everyone in your organization can use to think and act more audaciously, get to breakthrough ideas faster, and leverage a unique insight gathering process that leads to revolutionary new products and services – disrupting your industry in the process.

After this Innovation Masterclass, you will have the power to:

  • Infuse a culture of innovation and a “start-up mindset” inside even the most traditional workplaces
  • Use the Imagination EmporiumTM Innovation Toolkit to systematically drive creative progress within your organization (Tangible tools such as workbooks and creativity cards provided to all masterclass attendees)
  • Identify the most powerful techniques to uncover the levers inside your company that fuel innovation
  • Use tools from the unique iD8&innov8 Design Thinking Process to uncover insights for innovation and create ideas and concepts that deliver tangible business results
  • Implement game-changing ideas and get to market faster, allowing you to compete with even the most agile competitors
  • Create an entrepreneurial mindset in your teams

Whether you already work in a “creative” industry, or your looking for creativity and innovation as a means to drive new competitive advantages for your business, The Theory of Creativity Innovation Masterclass will provide you with the tools and insights you need to take action, inspire your teams, and start building a culture of creativity today.

Sounds Great…How Do I Join?

Space in these masterclasses is extremely limited. To reserve your spot, get your tickets here.

Friday, November 15, 2019
8:30 AM – 5:00PM

Kansas City, MO

Click to learn more

Thursday, April 9, 2020
8:30 AM – 5:00PM

Calgary, AB, Canada

Click to learn more

In Partnership With

I am honoured to partner with  Savage & Wiser and grateful for their support in bringing my Masterclass around the world!

Duncan Wardle's interactive presentation breathed a new life of excitement into our Driven Brands Marketing teams. Immediately following his innovation seminar, we all created desktop screensavers with little tidbits or quotes from his lessons ensuring we would be reminded every day to "find the yes" or "get out of our river of thought"... and to "share early and often". We started having breakfast meetings where we idea shared. Ultimately Duncan's teachings continue to remind us that innovation is such a vital part of jobs and we can also have a lot of fun doing it.

-Hannah Ross, Sr. Marketing Manager, Carstar

We've had the pleasure of having Duncan speak at three different events in 2017. Each time, he was the audience favorite, hands down. His presentations are work sessions designed to be fun, interactive, and fast-paced. Duncan is true wealth of creative knowledge and inspiration, and he helped our members stretch their out-of-the-box thinking.

-Mike McMahon, President & Executive Director, Path to Purchase Institute

In true Disney fashion, Duncan’s teaching methods are educational and entertaining. He has successfully introduced new ways of thinking into our company, paving the way to invigorating and enhancing our culture of continued innovation and creativity.”

-George Scammell, Director of Interior Design, Princess Cruises

Duncan has a unique way of connecting with an audience and challenging them to approach creativity in a radically different approach. Considering that many of the people in the audience are creative people by nature and job description, that is fairly remarkable. Duncan’s insights and sense of humor keep the audience engaged from start to finish.

-Paul Noland, President & CEO International Association of Amusement Parks and Attractions

Duncan’s workshop sparked our creative minds and gave us tools that will pay dividends for years to come. My team was thoroughly captivated, fully engaged, energized and inspired. Look no further than Duncan for one of the best investments you will ever make in your business.

-Lisa Cotter, Vice President of Marketing, Orlando Magic

In one word I would explain Duncan’s creativity training as transformative. One day with Duncan created more than a year of conversation and fresh approaches to brainstorming throughout our agency.

-Tom Coyne, CEO of Coyne PR

Duncan was an inspiring part of TEDx. His knowledge and experience are matched by his enthusiasm for delighting the audience with his wit and charm. I look forward to working with Duncan again- learning & exploring, in-depth, through his design workshops!

-Cassaundra Melgar-C’de Baca, Executive Producer, TEDxLadyBirdLake

While Duncan spoke to a large and packed room, people were inspired and hung on his every word. Many claimed it was one of the best presentations they'd ever experienced. If you're looking for an amazing speaker who can motivate others to innovate, then look no further than Duncan Wardle."

-Michael Stelzner, Founder Social Media Examiner and Social Media Marketing World

Duncan has amazed all of us and our audience during his visit to Colombia. Addressing to an audience of over 1,000 people he was able to land innovation and creativity in very simple and practical steps, and in a very fun way also! It is obvious that his over 20 years of experience with outstanding results in his back has given us also proven results of his proposed methodology. As a speaker, he comes across very simple, clear but with an incredible passion that is so contagious, you don’t realize how time goes by in his presentation!


Duncan’s power comes from his engaging exercises, energetic delivery and the memorability of his tools. When a 100 year old brand starts replacing stagnant approaches with expansive language like “how might we?” or “Yes, And,” - you know the culture is beginning to shift.

-Lori Geoffrey, Director of Digital Experience Pacific Gas and Electric

If your company is looking for ways to continuously improve, engage your employees to think differently and have fun along the way, you’ll find inspiration in Duncan’s Innovation Emporium., Not only have our teams returned from Duncan’s workshops with a newfound excitement and a belief that they have what it takes to be innovative, they’ve also generated tangible ideas that are moving into the implementation phase.

-Laurie Giammona, Senior Vice President and Chief Customer Officer - Pacific Gas and Electric Company

Duncan’s Musings

Contact Me

Is your organization ready to unleash
the power of your team’s creativity?

(407) 569-7050

  • While there are many lessons you can learn in India the one that is the most profound and that the rest of the world can learn from is this, living in harmony is possible.
India has 1.4 billion people and walking through neighborhoods filled with Hindus and Sikhs, Christians and Muslim one thing was evident, we can all celebrate each other and ourselves at the same time. The ability to live harmonically is something that the rest of the world can learn from. Diversity is India's superpower. Mahatma Gandhi said it best, "No culture can live, if it attempts to be exclusive"
As I prepare to leave India and say farewell to the people of India of whom I utterly adore. From my gracious hosts, to the many new friends I made along my travels, here are some of the faces I will miss as my journey continues on.
With Love to India. Thank You.
#india #harmony #culture
  • What if you could turn a 2-lane road into a 4-lane road?
Would that be breaking the rules? Or being innovative and finding new ways to get things done?
Travelling in Kolkata is an experience all to itself, where the commuters have transformed the 2 lane roads into four lanes. What appears at first glance to be chaos, upon further investigation unveils that it is truly a refined dance, like a well-oiled machine working collaboratively to get everyone moving in sync and supporting each other in getting where they need to go.
From Tuk-tuks to taxis, goats to elephants, big trucks to tiny scooters, it’s amazing to watch it all unfold before your eyes.
When was the last time you looked at an “old” problem with fresh eyes?
Who knows what innovation you may unveil.
#CreativityIsEverywhere #Kolkata #Innovate #Create #BreakTheRules #ThinkDifferent #DesignThinking #Creativity #Innovation
  • Creativity is flowing out of the local markets and everywhere you turn you see a new level of ingenuity that only can be found in India. 🧡

I love strolling through markets, this week visiting the fish 🐠 and flower 🌼 markets in Kolkata. I admire the local vendors and hearing the stories behind their artistry and work. The level of humility, kindness, and worth ethic is commendable. (Reason number 1001 why I love 🇮)

Whether you’re lucky enough to spend time in one of India’s markets or opt to visit a market closer to home, I recommend you allow time in your schedule to slowly stroll through the aisles, interact with the vendors, and soak in their imagination and cleverness as told through their creations. As Albert Einstein said, “Creativity is contagious, pass it on.”
#Kolkata #India #Markets #FishMarket #FlowerMarket #CreativityIsEverywhere #Creativity
  • The sign simply read, “Mother Teresa is in”.
And with that I was welcomed into The Mother House Of the Missionaries Of Charity in Kolkata, to visit Mother Teresa's tomb, preserved room & a small exhibit on display at this quiet convent.
Mother Teresa founded the Missionaries of Charity, a Roman Catholic religious congregation that had over 4500 nuns. She led a congregation that managed homes for people dying of HIV/ Aids, leprosy, and tuberculosis, soup kitchens, dispensaries, mobile clinics, children’s and family counselling programs, as well as orphanage and schools.
She is laid to rest in this convent, that is very much active and every day nuns continue to execute her vision of hope and peace. The humility, humility, dedication, and desire to serve others is evident in their work. It’s inspiring beyond words.
“Peace begins with a smile,” Mother Teresa
#MotherTeresa #kolkata #Honour #Humility #Purpose
  • Delighted to give back during my visit to Kolkata. “The best way to find yourself is to lose yourself in the service of others.” Gandhi
Thank you to the students of @adamasuniversity for joining me for a workshop. Your passion and energy were contagious, and it made for a wonderful afternoon.
#Grateful #Passion #Purpose
  • In this journey, I have met so many incredible people, and my last couple of days in India have been truly amazing. The kindness, the warm welcome, the sense of community, and the inspiration. I have always said I have a love affair with India, and it’s the people who make it such a wonderful place.
Thank you #InfoComConnect for inviting me to #InfoCom2019 and tackling hard topics such as VUCA, entrepreneurship, and letting me share my belief that India will be the word’s biggest superpower by 2050.
Thank you for hosting me #ShanthaMaheswari and to @Rakeilperuma for inviting me to your incredible event. It was an honour to speak in a country I love surrounded by people I adore.
#Infocom2019 #ABP #Innovation #VUCA #Kolkata #InnovationSpeaker #CreativitySpeaker #India #