Theory of Creativity ™ – INNOVATION MASTERCLASS
Who is Duncan Wardle?
The former Vice President of Innovation & Creativity at The Walt Disney Company, Duncan Wardle spent his 25-year career driving innovative ideas and strategies for the world’s most creative organization. Ideas that would forever change the way the company expands its impact, trains its employees, and solves problems creatively.
Today, Duncan is a leading global innovation and creativity consultant, training companies across the globe on how to leverage the full creative potential of their teams. With an infectious energy and playful collaboration, Duncan pushes executives and their teams to overcome preconceived ideas, act more audaciously, and develop their own innovation “light switch”, triggering their creative brain and accessing the ideas that turn ordinary companies into industry leaders.
Through his company iD8&innov8, Duncan has trained over 30,000 professionals and executives across the world at organizations such as Apple, NBA, Twitter, Ford, Johnson & Johnson, Coca-Cola, Forbes and many more. To learn more about Duncan click here.


Theory of Creativity™ Innovation Masterclass
A Unique Innovation Masterclass on Creativity, Innovation & Disruption
Duncan Wardle’s design-thinking method is conceived to help leadership and management develop and embed a creative problem-solving process within their own organizations by providing them with tangible tools everyone can use to Think Different and develop groundbreaking innovative ideas. It has been successfully deployed over the last few years by leading global brands from Apple to Disney to help boost their innovation potential to new heights.
Regardless of your industry or background, Duncan’s groundbreaking approach and tools, and the innovation toolkit you take away from this Class will empower you and everyone in your team to develop a culture of disruptive creativity.

How Do I Benefit?
This is more than just an innovation masterclass. It’s verifiable a game changer for participants.
Through an entertaining, interactive 8-hour day, you will learn a unique Design Thinking process, one that unlike traditional workshops is not focused on theory but actual practice of HOW to innovate!
Leaning on his insights from his former career at Disney, Duncan will provide you with proven, actionable steps to start creating immediate innovation magic within your organization. By the end of the day, you will walk away with a unique set of innovation tools and techniques that everyone in your organization can use to think and act more audaciously, get to breakthrough ideas faster, and leverage a unique insight gathering process that leads to revolutionary new products and services – disrupting your industry in the process.

After this Innovation Masterclass, you will have the power to:
- Infuse a culture of innovation and a “start-up mindset” inside even the most traditional workplaces
- Use the Imagination EmporiumTM Innovation Toolkit to systematically drive creative progress within your organization (Tangible tools such as workbooks and creativity cards provided to all masterclass attendees)
- Identify the most powerful techniques to uncover the levers inside your company that fuel innovation
- Use tools from the unique iD8&innov8 Design Thinking Process to uncover insights for innovation and create ideas and concepts that deliver tangible business results
- Implement game-changing ideas and get to market faster, allowing you to compete with even the most agile competitors
- Create an entrepreneurial mindset in your teams
Whether you already work in a “creative” industry, or your looking for creativity and innovation as a means to drive new competitive advantages for your business, The Theory of Creativity™ Innovation Masterclass will provide you with the tools and insights you need to take action, inspire your teams, and start building a culture of creativity today.


Sounds Great…How Do I Join?
Space in these masterclasses is extremely limited. To reserve your spot, get your tickets here.
In Partnership With
I am honoured to partner with Savage & Wiser and grateful for their support in bringing my Masterclass around the world!
Duncan’s Musings
Let There Be Light: Overcoming Innovation Barriers
When I ask people, “What are the barriers to being more innovative and creative at work?” I often hear the same three things… [...]
Four Pillars to Set Your Next Brainstorm Up for Success
As published in FastCompany by Duncan Wardle No need to panic at that “brainstorm” calendar invitation. Your next group meeting can rise above an uncontrolled idea exchange [...]

Contact Me
Is your organization ready to unleash
the power of your team’s creativity?