My Why

We are all born creative. We are born with amazing imaginations, are full of curiosity, and carry this remarkable built-in tool known as intuition.
But somewhere along the way, these four fundamental skills begin to disappear. As we grow, go to school, and eventually move on to corporate life, these traits become diluted – and for some – even go mute.
My mission is to remind everyone of these core skill sets we are born with, and teach people how to use these skills to innovate business.
Whether speaking, training, or consulting – working with whole teams or one-on-one with executives – my daily responsibility is simple: help people and businesses tap into their inner entrepreneur, giving them a simple set of tools that everyone can use to innovate at scale.
This passion drives everything I do. And if you’re reading this, it’s my sincerest hope that one day I’ll have the chance to help you too.

We are all born creative. We are born with amazing imaginations, are full of curiosity, and carry this remarkable built-in tool known as intuition.
But somewhere along the way, these four fundamental skills begin to disappear. As we grow, go to school, and eventually move on to corporate life, these traits become diluted – and for some – even go mute.
My mission is to remind everyone of these core skill sets we are born with, and teach people how to use these skills to innovate business.
Whether speaking, training, or consulting – working with whole teams or one-on-one with executives – my daily responsibility is simple: help people and businesses tap into their inner entrepreneur, giving them a simple set of tools that everyone can use to innovate at scale.
This passion drives everything I do. And if you’re reading this, it’s my sincerest hope that one day I’ll have the chance to help you too.

My Why
Whenever I receive an email, text, or message over social media I am inspired and reminded of why I do what I do. Therefore this section is called, “My Why”… and showcases some of the feedback and experiences attendees have had after taking part in one of my keynotes or workshops.


Art from attendees
Through innovative keynotes, workshops, and ideation sessions, Duncan Wardle will empower your organization with the skills needed to consistently drive innovation, giving your company the edge it needs to compete in today’s time of disruption.
Join me at Disrupt – An Innovation Masterclass
I’d like to invite you to join me for a one day Innovation Masterclass, called DISRUPT.
Why Disrupt? Disrupt is a unique innovation masterclass on creativity, innovation & disruption.
Join me for an 8 hour hands on workshop where you will learn my design-thinking tools that you can take back to the office the next day and start to build a culture of innovation and creativity at your company. This course has been successfully deployed over the last few years by leading global brands from Apple to Disney, to being taught at Yale to help boost their innovation potential to new heights.
Regardless of your industry or background, this groundbreaking approach and tools, and the innovation toolkit you take away from this class will empower you and everyone in your team to develop a culture of disruptive creativity. Learn more by clicking: Innovation Masterclass



Duncan’s Musings
Let There Be Light: Overcoming Innovation Barriers
When I ask people, “What are the barriers to being more innovative and creative at work?” I often hear the same three things… [...]
Four Pillars to Set Your Next Brainstorm Up for Success
As published in FastCompany by Duncan Wardle No need to panic at that “brainstorm” calendar invitation. Your next group meeting can rise above an uncontrolled idea exchange [...]

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