Below is an excerpt from an interview with C_NCENTRATE this week:

This is Duncan Wardle. He’s the guy you want to talk to about creativity, and when you do, you’ll feel his Coca-Cola-level energy radiate through the conversation. Formerly the man behind the magic at Disney for 30(!) years, Duncan’s now the author of The Imagination Emporium: Creative Recipes for Innovation, a toolkit packed with easy-to-use recipes that make innovation fun, creativity accessible, and ideas tangible. Oh, and it’s the first-ever AI-generated, fully integrated book, featuring brAIn—a playful tool ready to dish out creative exercises and insights. You can see why I wanted to speak with him.

Ask Duncan about his favourite fictional animal, and he’ll tell you Mickey Mouse—not because of Disney, but for Mickey’s unshakable optimism. And if he were a vending machine? He’d dispense playfulness, because the most creative people he’s ever met are kids. Duncan’s mission: reigniting that spark in the rest of us. Awwwwwww.

To read the entire interview, click here to read on C_NCENTRATE.