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Why mixed reality is the key to unlocking better creativity and customer experiences


It may take a few decades to affect everyone, but the future is a mixed-reality world, and virtual reality is about to get a lot more real.

After years of rumors about ifwhen, and how Apple would enter the AR/VR space, the company finally unveiled its first “mixed reality” device at its 2023 Worldwide Developers Conference. But even with all the anticipation, the announcement received as much skepticism as it did praise.

But does the lack of fanfare mean the device is destined to fail? Absolutely not. In fact, I’d argue with enough time, it will become one of the company’s most successful and profitable product lines ever.

Why make such a bold prediction? Because not only is mixed reality here to stay—it’s our future.

I have facilitated innovation workshops for Apple, led ideation forums for AMC, and conducted masterclasses for Fundamental VR. Based on my experience, there are 3 most prominent reasons why I believe humans are destined for a mixed-reality world.

You can read them, and the rest of the article, written for fastcompany.com in October, over here.

Photo Credit: Adobe Stock / Sergey Nivens

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