As some people still research what exactly the metaverse is, many major businesses are already taking steps to shape that digital future.

Every business needs to learn how to make the metaverse work within its operations. Sure, it’s easy to dismiss as some sort of technology fad at its core, but the metaverse is about experiences. And if we’ve learned anything over the last few years, it’s that the experience-driven economy is here to stay.

Last month, I wrote an article for Entrepreneur.com about how businesses are moving to take advantage of the metaverse, and why yours should, too.

Read the entire article on entrepreneur.com here.