The experience economy is based on a simple principle: Brands should stop marketing at their customers and, instead, engage with them through shared experiences. Although the pandemic has accelerated the experience economy’s adoption, it’s been a long time coming.

In this article I wrote for Fast Company last November, I discuss how memories and experiences are central to engaging with customers, how experiences were critical to success during my time at Disney, and how it will impact companies after the pandemic.

Read the full article on Fast Company here.

[Photo Credit: nateejindakum/Adobe Stock.]