In a world where innovation is the lifeblood of competitive advantage, business leaders often find themselves confined by the boundaries of their own industries. Yet, some of the most groundbreaking ideas have emerged from looking beyond these borders, drawing inspiration from unrelated sectors or brands. This cross-industry approach to innovation can unlock creative solutions that drive remarkable breakthroughs.

Take roll-on deodorant, for example. At a time when paste formulas often involved messy applications, Helen Barnett Diserens found inspiration in the newly invented ballpoint pen. By mimicking its rolling mechanism, she developed a more user-friendly roll-on applicator.

Similarly, when I worked at Walt Disney, in order to eliminate long lines, we looked to a pharmacy in Tokyo that utilized RFID technology to manage prescription pick-ups. By adapting this technology, we created the MagicBand—a multifunctional wristband acting as a room key, park ticket and payment method. Thanks to this innovation, guests can enjoy extra free time in the parks.

Speedo created its own innovation by studying sharks’ hydrodynamic properties and applying them to a swimsuit. Swimmers wearing the suit set 23 world records during the 2008 Beijing Olympics, showcasing how finding inspiration away from the norm can lead to major advancements. (Though the suits were later banned for providing unfair advantages to wearers.)

How can other leaders encourage their teams to think outside the box and look for ideas in unexpected places? To find out, read the rest of my article over on Forbes.com.

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