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Retail isn’t dead, it’s “phygital”


The shift from physical to e-commerce swung us from one end of the pendulum to the other, but an era of embracing phygital brings balance back and welcomes what both sides have to offer.

Even after two-plus years of pandemic-era online shopping, some retail segments are stronger than ever.

So, what’s keeping retail alive? Experiences. The modern consumer craves experiences, and despite how appealing and interactive websites can be these days, they can’t fully replace the real-life experiences brands can create in-store.  

Last week, I wrote an article for Fast Company breaking down the the future of retail.

Read the entire article on fastcompany here.

Photo Credit: Gorodenkoff/Adobe Stock/Fast Company.

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