The best brands in the world don’t thrive simply because of their great product or service. They thrive because of an unrelenting passion and focus on customer experience.
Throughout Customer Experience Magic, creativity speaker Duncan Wardle will show your audience what can happen when your organization transitions from a product-centric focus to a customer-centric one, and the steps you’ll need to take to get there. He’ll share a famous real-world example from his time as the Head of Innovation and Creativity at The Walt Disney Company, where they found themselves facing challenges brought on not by their direct competitors, but by retail behemoth Amazon, whose lightning-fast fulfillment and delivery systems drastically changed how long consumers were willing to wait to be served.
As Duncan walks your audience through this example, he’ll share the exact steps they took to turn this problem into a massive opportunity, and how they used it to reshape the way Disney serves its theme park guests, creating a whole new echelon in customer experience. A new level of experience that’s frequently deemed to be “magic” by their guests.
By the end of this interactive presentation, your audience will have developed a whole new understanding of customer experience, and will be able to reframe all the challenges facing your organization, finding those unique opportunities to create some customer experience magic.